Kramer CEO & team at R&D Centre launch

Kramer, a leading audio-visual experience company, announced the opening of a new R&D (research and development) centre in Noida, India. This is another step in its global expansion and strategic investment in new software products and solutions. The new R&D centre is an extension of its global R&D organization with offices in Israel, the USA and Canada. Kramer has invested in a state-of-the-art 1,000 square metre office, including an R&D lab, sales centre and advanced meeting and collaboration spaces.

The centre will drive the development of applications and software solutions in the UCC space, a sector where Kramer is seeing huge growth and interest from its global customer base. This is being driven by the hybrid models of working now that are commonplace worldwide and the need for high-quality, secure audio and visual collaboration solutions. The company will be recruiting locally for a number of software development positions.

An audio-visual pioneer with over 40 years of experience and more than 20 offices worldwide, Kramer wants to create immersive experiences that transform the way people engage. Based on an open design, Kramer’s solutions work with most technology brands, with a specific focus on the education, government, defence, and enterprise sectors.

“We invest a double-digit percentage of revenue every year in innovation. As part of our goal to build strong R&D capabilities around the world, India offers a huge opportunity in terms of talent and extending our geographical reach,” Gilad Yron, CEO at Kramer, who inaugurated the centre, said on the occasion. “We’re excited about the potential our Noida R&D centre brings to expand our offering in the UCC space as well as other software-centric products. Shortening the distance between our customers and product development is an important pillar of our strategy, which can be seen in every R&D centre we have. The Noida R&D centre follows the same direction.”

Dorit Bitter, VP of R&D at Kramer, added: “The ‘physi-digi’ world we live in requires innovative solutions that drive productivity and collaboration, both virtually and in person. Kramer’s vision is to meet this demand by creating technology that powers the world’s most intuitive end-to-end audio-visual experiences. Developing software applications, particularly to support the UCC sector, is a top priority, and we’re confident that our new R&D centre in Noida, India will help us to remain a leader in this field.”