Hall Technologies, a global leader in Pro AV signal distribution and control, is proud to announce the successful acquisition of substantially all assets of Atlona Inc., a respected innovator and longtime competitor in the professional AV industry. This strategic move marks a significant milestone in Hall Technologies’ journey to redefine what’s possible in AV, bringing together two trusted brands with a shared vision: to deliver smarter, more flexible, and more accessible AV solutions across the globe.
With the acquisition finalized, Atlona now operates as a division of Hall Technologies, combining decades of engineering excellence and customer-first innovation to create a powerhouse of cutting-edge technology and global service.
“This acquisition is a bold and strategic step that strengthens our position as a global AV leader,” said Ken Eagle, CEO of Hall Technologies. “Atlona’s reputation for innovation and international reach perfectly complements our own strengths. Together, we’re building something greater than the sum of its parts—delivering even more value, flexibility, and forward-thinking solutions for our customers.”
Customers can now expect:
- A significantly broader range of technologies and solutions
- Expanded global support and technical expertise
- A continued commitment to innovation across education, corporate, government, medical, and hospitality sectors
To support this ambitious growth, Hall Technologies has announced the promotion of Thorsten Goecke to General Manager, Atlona International, overseeing strategic direction and business operations across EMEA, APAC, and other markets outside North America.
“Thorsten has consistently demonstrated exceptional leadership and market insight,” said Eagle. “His expanded role is central to our international strategy and reinforces our commitment to customer success worldwide.”
Goecke, who joined Atlona in 2014 and helped drive regional channel growth across Europe, will now lead international sales, marketing, and partner development. His focus will be aligning Atlona’s global strategy with evolving market demands.
“I’m honoured to take on this expanded role,” said Goecke. “Atlona has a strong global brand and a track record of innovation. With Hall Technologies, we now have even greater resources and reach to serve our partners and accelerate growth across key regions.”
As one unified team, Hall Technologies and Atlona are ready to elevate the AV experience—worldwide.
