dnp’s installation of the month features a solution for the employee cafeteria at the Tokyo HQ of personal care group Shiseido. To meet their requirement for top-quality images from a sleek package in a brightly lit environment, Shiseido chose a dnp Supernova Blade Screen.


Shiseido is one of the world’s oldest cosmetics companies. With an appreciation for appearance refined over almost 150 years, Shiseido naturally imposes tough demands on its display screens.

The company’s Tokyo head office already has a motorized dnp Supernova Screen, which they rate very highly. When they decided to install a screen in the employee cafeteria, another dnp Supernova Screen was their natural first

Unobtrusive high-performance solution
The cafeteria architecture is stylish and sophisticated, so Shiseido also wanted a sleek and unobtrusive display. The screen would also have to cope with the cafeteria’s very bright lighting. Shiseido chose a dnp Supernova Blade 120” in 16:9 format with ISF-certified Supernova 08-85 screen material.

High contrast overcomes bright lighting
The dnp Supernova’s superb performance is more than a match for the lighting, thanks to its built-in optical filter, which absorbs ambient light and boosts contrast. The result is vivid, sharp images with up to seven times higher contrast than conventional front projection screens. And the screen’s frameless clean look with slim-line format harmonize beautifully with the cafeteria.

Images to motivate
Both Shiseido and installers Kowa are delighted with the solution. The screen seems like a natural and familiar part of the environment, and delivers the crisp, high-contrast images that Shiseido wanted to help motivate its employees.