AtlasIED, a global electronics manufacturer providing comprehensive audio, communications, and security solutions for commercial markets, continues to strengthen its global presence and reach by adding AV executive Thomas Marcher as a manufacturer’s rep and distributor. As Managing Director at AV Distribution Asia, Marcher serves as a crucial link between AtlasIED’s APAC integration partners and AtlasIED’s U.S. headquarters, fostering greater synergy, growth, and revenue in the APAC region.
Having lived in and worked as a sales and management executive for more than 20 years in the Asia-Pacific, Marcher provides AtlasIED with a deep understanding of the APAC culture and commercial audio marketplace. Further, he offers insights to uncover and exploit future business and sales opportunities while leveraging brand awareness among dealers, distributors, and decision-makers in the education, hospitality, retail, healthcare, corporate, house of worship, and other markets.
“There are significant opportunities for AtlasIED in the APAC region in commercial audio, but also in pro-audio, IP products, and sound masking,” Marcher says. “The breadth of AtlasIED’s offerings is huge; my primary objective as an AtlasIED manufacturer’s rep and distributor is to expose these solutions to integrators here and help them identify the right solutions for the right markets.”
“Thomas’s insights are invaluable to the progression of AtlasIED as a leader in the commercial audio market worldwide. His background and skills align perfectly with AtlasIED’s overarching mission to strengthen our existing global channels while cultivating new opportunities for continued sales success, particularly in the APAC region,” says Dean Standing, AtlasIED International Sales Manager. “Exciting new product introductions, combined with our continued commitment to building the strongest company leadership possible, positions AtlasIED for global success.”