Shure has announced that José A. Rivas has been named to the position of vice president of Global Sales.
Since joining Shure in 2004, Rivas has held several positions of increasing responsibility and geographic coverage, including sales and marketing director of the International Americas Business Unit, sales director of the Americas Business Unit, managing director of the Latin America Sales Organization and most recently as vice president of Sales for Emerging Markets.
Rivas has an in-depth understanding of Shure’s U.S. business and championed key changes to its sales policies and go-to-market strategies.
Internationally, his expertise has helped the Company expand its global footprint. Under his leadership, Shure’s Emerging Markets grew consistently due to a multi-channel go-to-market strategy, increased focus on sales by vertical, and the deployment of in-country market development resources.
“We’re excited to elevate José to lead Global Sales,” said Chris Schyvinck, president and CEO at Shure. “His experience with global customers and the extensive suite of Shure products will help us maintain our leadership in the audio industry. I know he will explore new growth in technology that addresses the evolving needs of end users.”