Proel is strengthening its presence in South Korea through a new distribution partnership with Digital High Tech, which will represent the company’s Proel Sound Systems and Proel Stage Equipment brands in the market.
The partnership gives installers, rental companies, system integrators and other professional users across South Korea greater access to Proel’s portfolio of professional audio and staging solutions, while establishing Digital High Tech as the local point of reference for sales, technical support and customer service.
For Proel, the appointment forms part of its broader international expansion strategy as demand for professional audio and live event technology continues to develop across Asia. The company says Digital High Tech’s local market knowledge and distribution network will play an important role in developing its brands in South Korea.
“We are pleased to welcome Digital High Tech into our international distribution network,” said Giacomo Sorbi and Alessio Foti, CEO and Co-Ceo of Proel S.p.A. “South Korea represents a strategic market for the growth of our brands, and we are confident that Digital High tech’s expertise and local market knowledge will allow us to deliver high-quality service to professionals in the industry.”
Digital High Tech will handle distribution of Proel Sound Systems and Proel Stage Equipment products, supporting customers and partners with technical and commercial expertise across the Korean market.
“We are very pleased to begin this new partnership with Proel,” said LEE YONG HYUN of Digital High Tech. “With its long history and strong reputation in professional audio, Proel has great potential in the Korean market. Leveraging our experience and distribution network, we will work closely with Proel to develop the brand and provide reliable products, technical support, and service to our customers. We look forward to building a strong, long-term partnership.”
The new agreement adds another link to Proel’s international distribution network as the company looks to broaden its reach among professional audio and live event customers across Asia.
