Systems Integration India Awards (SIIA) – Indian AV industry’s one and only premier awards platform – has announced that Priority Consultants (India), a regional public relations and communications consulting firm will provide public relations services to promote and build the SIIA brand in India and the region.

The partnership will work on building the various channels to promote the ‘Brand SIIA’ across the Indian sub-continent.

Organized jointly by Spinworkz Pte Ltd, publisher of Systems Integration Asia magazine, and Shyamindira Media Networks Pvt Ltd., the Bengaluru-based audio-visual and allied industry media entity, the SIIA recognizes and rewards outstanding performance by AV systems integrators and designers in India.

Launched in 2016, the originally biennial event turned annual in 2019 in keeping with the increasing demand from the Industry and is organized alongside InfoComm India exhibition.

The past three editions saw a total of 110 projects submitted resulting in 34 winners. The Inaugural edition also saw two Lifetime Achievement Awards presented to two of India’s outstanding luminaries – Manmohan Gupta and Kelvin Ashby-King. SIIA has now become a staple of the industry which sees an average of 300 guests attending the Awards evening.

“We are delighted to have Priority Consultants as our partner in our endeavour.

The SI India Awards has a firm footing in India and within the AV industry but we are always looking to up the ante.

It is our firm belief that having a PR company on board will help us formulate and execute better brand presence not only for the Awards but for all of our partners and winners,” said Thomas Prakasam, Managing Director, Spinworkz Pte Ltd. “We want to reach out to beyond our industry and to other specialised media and Priority Consultants is well-positioned in helping us achieve that objective.”

Ram Bhavanashi, Director of Shyamindira Media Networks Pvt Ltd, added, “We see this partnership with Priority Consultants as fulfilling a promise to build a truly international class awards agenda in the Indian calendar.

We are looking forward to working with Priority Consultants to build a platform for recognition and coverage for all stakeholders.”

Sharing the enthusiasm, Kunalan Chakravarthy, Chief Executive, Priority Consultants, said, “We are excited about the opportunity to participate in building a recognised brand and industry fixture with the team from Systems Integration Asia. This encapsulates our philosophy of partnering with industry leaders in bringing quality content and professional expertise to the market.”

The fourth edition of the SI India Awards will be held on 2nd September 2020 at the Bombay Exhibition Centre.

Priority Consultants specialises in crafting and designing messages for omnichannel delivery to increase brands’ social media presence. The communications firm has a presence in 11 cities in Asia. Creating messages and communications programmes in 14 different languages.

In India, Priority Consultants has offices and a team in Mumbai, New Delhi and Bengaluru. With more than 30 years of experience, today the company works across various sectors, including the technology, professional services, financial services and commercial sectors across Asia.