Headquartered in Kolkata, Supertron Electronics Pvt Ltd is one of the largest premium IT distributor in India. The company takes the lead among others, to make IT distribution an organized and mature ecosystem that offers strategic collaboration and technology value-add. Supertron formed a value-added distribution (VAD) venture in July 2019 and has announced a Distribution agreement with Pelco Inc. for the India & SARRC regions. Supertron VAD adopts a consultative approach, focused on developing future-ready technology solutions drawing upon its knowledge and portfolio of audio, video, voice, data, networking and application protection and management offerings. Supertron VAD will stand synonymous to its brand building strategy and help in making an informed decision in solution positioning through its holistic eco-system approach and robust GTM strategy.


Pelco is a global leader in the design, development, and manufacture of video security technologies, including video surveillance cameras, video management and recording systems, security software, and aligned services. Pelco’s mission to make the world a safer place through the delivery of distinctive video solutions.

Supertron VAD has a dedicated sales team and solutions consultant with deep knowledge of products, services, and markets, and is always thriving for growth, and strongly believe in long-term strategic partnership as an extended arm with OEM. Supertron – VAD team leverages its vast capabilities of account management, partner management, presales, training, structuring large bidding deal for partners and geographic reach.

Debraj Dam, Chief of Supertron VAD says, “We are extremely excited to be able to make Pelco’s surveillance solutions available to our System Integrator. Our integrators are continuously looking for cyber-safe Security surveillance solutions to offer their customers and with Pelco’s comprehensive range of products, we will be able to empower them to better their customer’s experience.” He add, “Pelco’s quality and driving innovation is fundamentally reshaping how we think about surveillance and security and we’re excited to offer the Indian and SAARC System integrator and EPC community access to all of its groundbreaking solutions.”

Supertron together with Pelco have during the lockdown period, supported more than 600+ partners to upskill through their training initiative. “Our SI partners are excited to work closely with us for future-ready technology innovative solutions like Pelco in surveillance,” says Debraj.

Speaking on this partnership V.K. Bhandari, Chairman and Managing Director comments, “Focus on system sales and serving the system integrators in the mid and high-end markets aligns extremely well with Pelco’s value proposition, making our partnership a great fit! We are confident Pelco’s end-to-end surveillance product portfolio will provide Supertron VAD a best in class IP video solution for its partners and customers. We always believe in bridging between technology and end-user through our SI partners and are thrilled to be working with Pelco on this exciting opportunity”.

Saranbir Baweja, Country Manager, India Pelco, “We are extremely thrilled to be partnering with Supertron. With this partnership, we will leverage Supertron’s extensive presence, robust partner network and their end-to-end consultative approach to fuel the next level growth for Pelco in India. Together, we look forward to further strengthen our reach in the unexplored territories of India.”