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Home COMMERCIAL AV

Lotte Cultureworks Elevates Cinema Experience across South Korea with Christie

04/12/2025
in COMMERCIAL AV, CASE STUDIES
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Lotte Cultureworks Elevates Cinema Experience across South Korea with Christie
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Lotte Cultureworks, a subsidiary of Lotte Group and operator of Lotte Cinema, has reaffirmed its commitment to delivering exceptional cinematic experiences with the continued adoption of state-of-the-art 4K RGB pure laser projection systems.

To date, Lotte Cultureworks has deployed over 100 Christie 4K RGB pure laser projectors, establishing one of the largest fleets of Christie CineLife+ Series projection systems in South Korea. This milestone underscores the company’s strong partnership with Christie and marks a significant step in its long-term strategy to transition from conventional Xenon-based projection to RGB pure laser illumination, reinforcing its commitment to sustainability and environmentally responsible operations.

A spokesperson from Lotte Cultureworks said, “We are committed to providing our audiences with the most visually stunning and environmentally responsible cinematic experiences possible. Christie’s 4K RGB pure laser projectors have consistently delivered exceptional brightness, contrast, and color fidelity, helping us redefine the standards of movie presentation across South Korea.”

Since 2021, Christie’s RGB pure laser projectors have powered Lotte Cinema’s premium large format (PLF) theatres nationwide. A major milestone was reached in June 2022 when nearly two dozen Christie 4K RGB pure laser projectors were installed at the flagship Lotte World Tower multiplex in Seoul, replacing aging Xenon systems. This included dual Christie CP4450-RGB projectors featuring CineLife+ electronics and Christie Real|Laser technology in the renowned Superplex World Tower auditorium, home to one of the world’s largest cinema screens at 34 meters wide.

Following the successful rollout, Lotte Cultureworks continued its laser conversion program, installing nearly 90 additional units since December 2024 across its multiplexes. The second largest cinema chain in South Korea has also deployed Christie CP4425-RGB projectors in select venues with enhanced sound systems to deliver immersive, premium experiences. By the end of 2025, another eight Christie 4K RGB pure laser projectors are set to be installed in similar high-performance auditoriums.

Han Kim, Vice President of Sales for Asia-Pacific, Christie, commented, “We are honoured to be Lotte Cultureworks’ trusted technology partner in their transition to pure laser projection. Their continued investment in Christie 4K RGB laser solutions underscores not only their pursuit of excellence in visual presentation, but also their commitment to sustainable operations and innovation leadership in the cinema industry.”

Through their ongoing collaboration, Lotte Cultureworks and Christie are setting new benchmarks for cinematic presentation, delivering immersive, high-quality experiences while advancing environmentally sustainable cinema operations. At the heart of this achievement is Christie’s CineLife+ Series, designed to deliver outstanding moviegoing experiences with advanced Series 4 processing electronics and Real|Laser illumination, which exceeds DCI standards to bring a crisp, unmatched image to the screen.

Compact, efficient, and DCI-compliant, these projectors produce exceptional color, contrast, and brightness for both 2D and 3D content at up to 4K resolution and 120 fps. Offering a range of illumination, brightness, and resolution options, the CineLife+ Series combines performance, energy efficiency, and long operational life, ensuring premium cinematic experiences well into the future.

Tags: Christie
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