InfoComm India 2020 Ups the Technology Ante, Virtually

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InfoComm India 2020 – in its eighth outing on the trot, and first big professional tradeshow in India on a virtual platform – kicked off today, 18th November, 2020 in what was like a ‘verification of its effectiveness.’ Having been planned amidst the challenges of COVID-19 pandemic, and a generic scepticism, the InfoComm India GoVIRTUAL apparently broke a new ground of technology adoption in its pursuit of making the event as close as possible to the in-person tradeshow.

An SI Asia snapshot on Day-1 proceedings of the three-day event.

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A trade show happening on the virtual platform with as many as 92 exhibitors comprising six Platinum Partners and two Elite Exhibitors, and over 60 live product demos every day is surely something. More, with the value-add of recommending ‘right exhibitor(s)’ to the visitor and vice-versa based on their preferences – thereby creating an easy, direct and seamless connective platform between the solution providers and buyers is an experiential journey in technology.

That’s what InfoComm India 2020 is doing.

“It has taken our team five months of back breaking work to develop this GoVIRTUAL platform with features we feel are critical for exhibitors and visitors to get real value during this event,” said Richard Tan, Executive Director of InfoComm Asia Pte Ltd– the promoters of InfoComm India event. “Since this is the first such platform with live booths, live demos and AI capability being launched in the market for the first time, we could not be sure it will be effective and work well(but),” he said. “Today is verification of its effectiveness; we cannot be (more) happier with the outcome.”

While the exhibitors have been generically busy throughout the day non-stop, some of the exhibitor booths were ‘houseful’ not allowing new visitors, before the earlier once vacated the space.

While the event is fully virtual, the organizers in their pursuit to create a platform that can replicate the in-person experience of a trade show, harnessed technology in such a way that exhibitors could demonstrate solutions at their booths, and visitors can interact with the exhibitors in real time, live.

“This was not available anywhere in the world, and we had to create our own,” informed Richard.

“We also embedded AI capability into this platform, so that it recommends right exhibitors to the visitors for the solutions they are looking for- based on their preferred choices, and recommends right visitors to the exhibitors.”

For most exhibitors, it’s been a new exciting experience.

“It’s been wonderful,” said Sanjeev Sarma, Deputy General Manager, at Samsung India Electronics, one of the two Elite Exhibitors at the show. “It’s been a wonderful day for us with full booth throughout the day.”

The company is launching its Flip 2.0 (Interactive) Display at the show on Thursday.

Kramer Electronics India, one of the Platinum Partners to the event, has a host of exciting applications on live demo that included the newly released VIA GO2 for collaborative spaces, and the new-to-India launch of Corona Tag – social distance monitoring device.

“The Infocomm India virtual event provided us another dimension to meet people in the industry,” said Kirti Shetti, Director-Operations at Kramer India. “We had good number of people visiting the booth, attending Kramer hosted Webinars and Demo rooms.”

Says Naveen Sridhara, Director-Sales & Marketing-SAARC at beyerdynamic: “InfoComm India GoVIRTUAL as a technology platform a great initiative in that it connected new people in the industry in a new format. We had found new End Users and new industry professionals and that’s a great sign and dimension.”

According to him, while the platform is a wonderful setting in the given circumstances, as it enabled exhibitors as well as visitors to reach out their right targets, Indian industry perhaps needs more of such exposures to get used and ahead with it.

The German audio major exhibited its popular product ranges that included UNITE digital wireless conferencing system, Phonum wireless Bluetooth speaker, besides others.

Delta Displays, another Platinum Partner highlighted its product demos with its 3D Fine Pitch LED Displays – a new series of fine pitch LED display with active 3D capabilities for indoor applications. It provides a flicker-free 3D experience which user can experience wearing active 3D glasses in a 1.2 mm pixel pitch.

The new fine pitch series is perfect for applications requiring wide viewing angles and superior close-up visual performance. With a small pixel pitch, high resolution and 3D support, the Fine-pitch series is designed for users who demand the best in 3D visualization capabilities in industries including museums, theme parks, and more.

Crestron, another Platinum Partner, has wide basket of applications that are highlighted by is newly released Flex Series solutions for every space, and 70 Series Touch Screens that actually enable touchless control automation by means of Crestron One mobile app.

The technical sessions of the day have been quite topical too, besides some of them being project and product oriented sessions. Some of the interesting sessions included those on

  • Emerging Trends – What the Industry is Going to Look Like After 2020?;
  • Industry 4.0 – What does it Mean for AV?
  • Impact of ML,IoT/AI in Today’s Economy

Day – Two and Three hopefully will have more exciting things to talk about, and SI Asia will be right up there, sharing all that with you.

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