No Result
View All Result
Wednesday, 10 September 2025
  • Login
Systems Integration Asia
  • Home
  • COMMERCIAL AV
    • All
    • NEWS
    • SOLUTIONS
    • INDIA
    • CASE STUDIES
    • FEATURE
    • VIDEOS
    Nanolumens Appoints Patrick Britton as Chief Operating Officer

    Nanolumens Appoints Patrick Britton as Chief Operating Officer

    SpinetiX Appoints Green Sources Pvt. Ltd. as Distribution Partner for India

    SpinetiX Appoints Green Sources Pvt. Ltd. as Distribution Partner for India

    Meyer Sound Introduces GEN-1 Technology for Networked Loudspeakers

    Meyer Sound Introduces GEN-1 Technology for Networked Loudspeakers

    NEXO ID24 Helps Nourish Emotions at Tâm Nhiên Restaurant

    NEXO ID24 Helps Nourish Emotions at Tâm Nhiên Restaurant

    Barco Strengthens China Growth Trajectory with Major Technology Order and Distribution Expansion

    Barco Strengthens China Growth Trajectory with Major Technology Order and Distribution Expansion

    PPDS Announces New Distribution Partnership with FVC

    PPDS Announces New Distribution Partnership with FVC

    Mandarin Oriental Tokyo and VEGA Japan Redefine Weddings and MICE Events

    Mandarin Oriental Tokyo and VEGA Japan Redefine Weddings and MICE Events

    Hexogon Solution Wins Dual London Design Awards and Three Guinness World Records for Projection Mapping

    Hexogon Solution Wins Dual London Design Awards and Three Guinness World Records for Projection Mapping

    TUX Bar & Lounge at Carlton Hotel Singapore Exudes Sophistication and Ambient Charm

    TUX Bar & Lounge at Carlton Hotel Singapore Exudes Sophistication and Ambient Charm

    Trending Tags

    • PALM
    • PALM Expo
    • PALM Sound & Light Awards
    • El Palmeral Resort
    • retail
    • Retail Asia Expo
    • Coretronics
    • Language interpretor
    • Margareta Anastasiaa
    • Coretronic
    • Retail Technology
    • Ultra-Stretch
    • miniature electret microphone
    • Beating Retreat Ceremony
    • smart retail solutions
    • Retail Digital Signage Expo
  • SI ASIA
    • Digital Magazine
    • SI Asia E-newsletter
    • SI India E-newsletter
  • Events
  • Subscribe
  • Contact Us
  • Home
  • COMMERCIAL AV
    • All
    • NEWS
    • SOLUTIONS
    • INDIA
    • CASE STUDIES
    • FEATURE
    • VIDEOS
    Nanolumens Appoints Patrick Britton as Chief Operating Officer

    Nanolumens Appoints Patrick Britton as Chief Operating Officer

    SpinetiX Appoints Green Sources Pvt. Ltd. as Distribution Partner for India

    SpinetiX Appoints Green Sources Pvt. Ltd. as Distribution Partner for India

    Meyer Sound Introduces GEN-1 Technology for Networked Loudspeakers

    Meyer Sound Introduces GEN-1 Technology for Networked Loudspeakers

    NEXO ID24 Helps Nourish Emotions at Tâm Nhiên Restaurant

    NEXO ID24 Helps Nourish Emotions at Tâm Nhiên Restaurant

    Barco Strengthens China Growth Trajectory with Major Technology Order and Distribution Expansion

    Barco Strengthens China Growth Trajectory with Major Technology Order and Distribution Expansion

    PPDS Announces New Distribution Partnership with FVC

    PPDS Announces New Distribution Partnership with FVC

    Mandarin Oriental Tokyo and VEGA Japan Redefine Weddings and MICE Events

    Mandarin Oriental Tokyo and VEGA Japan Redefine Weddings and MICE Events

    Hexogon Solution Wins Dual London Design Awards and Three Guinness World Records for Projection Mapping

    Hexogon Solution Wins Dual London Design Awards and Three Guinness World Records for Projection Mapping

    TUX Bar & Lounge at Carlton Hotel Singapore Exudes Sophistication and Ambient Charm

    TUX Bar & Lounge at Carlton Hotel Singapore Exudes Sophistication and Ambient Charm

    Trending Tags

    • PALM
    • PALM Expo
    • PALM Sound & Light Awards
    • El Palmeral Resort
    • retail
    • Retail Asia Expo
    • Coretronics
    • Language interpretor
    • Margareta Anastasiaa
    • Coretronic
    • Retail Technology
    • Ultra-Stretch
    • miniature electret microphone
    • Beating Retreat Ceremony
    • smart retail solutions
    • Retail Digital Signage Expo
  • SI ASIA
    • Digital Magazine
    • SI Asia E-newsletter
    • SI India E-newsletter
  • Events
  • Subscribe
  • Contact Us
No Result
View All Result
Systems Integration Asia
No Result
View All Result
Home COMMERCIAL AV NEWS

Genelec Delivers an Unforgettable Sound System to Deja Brew

16/03/2023
in NEWS, CASE STUDIES
0
Genelec Delivers an Unforgettable Sound System to Deja Brew
0
SHARES
Share on FacebookShare on Twitter

Premium Indian restaurant and bar opts for RAW finish loudspeakers from Genelec.

Reminded of somewhere you’ve been before? Deja Brew, a premium Indian restaurant and bar situated in the stylish district of M Block Market in Greater Kailash 2, New Delhi, demands attention with its instantly memorable name. Backed up with high-quality food, a multitude of brews and five-star service to match, the location has quickly gained popularity. The venue is the brainchild of Naveen Sachdeva, the founder of Cherish Hospitality, along with Parth Chadha and Aashish Goyal. The trio has created a successful concept that is already a favourite spot for many, much like their popular brand, Ministry of Beer. In keeping with the upmarket feel of the new venue, Deja Brew required a compact, yet exceptional sound system to match. Genelec was an obvious choice.

With a full house, Deja Brew comfortably seats 80 people across two storeys, with seating areas distributed in small, intimate pockets. “In opening a hybrid brew lounge, we needed a sound system with good tonal quality and great bass. However, due to space constraints, we were unable to install a subwoofer,” elaborates Sachdeva. “It was at this point that Sandeep Duggal at Value Marketing Systems (VMS) Delhi, who has over two decades of experience designing and installing sound systems, suggested Genelec.”

After visiting VMS’s dedicated demo facility and sampling the Genelec sound for themselves, Deja Brew opted for a selection of 4030 loudspeakers, favoured for their compact size and active design. In total, thirteen 4030 loudspeakers were provided by Genelec’s partner Alphatec AV, the largest distributor of AV equipment on the sub-continent, and installed by VMS.

“It became clear at the launch party, where almost 200 people were dancing to the music, that we had made the right decision,” explains Sachdeva. “We’re extremely pleased with the sound quality and distinctive appearance of the loudspeakers. Sandeep’s sound design and after-sales service have been excellent!”

Duggal, who is owner and technical head at VMS, explains the motivations behind the purchase: “We’ve worked hard to cultivate an energetic vibe at Deja Brew, but where customers can freely converse and relax. It was vital that customers could hear one another over the music. Genelec is well known for having an incredibly clean audio signature, offering unrivalled clarity and intelligibility irrespective of playback level. Taking this into consideration, opting for the 4030s was a no brainer.”

The 4030s are distributed across both floors to achieve even coverage in every section of the restaurant, with no hot spots or dead zones. One of the key factors in the decision was Genelec’s active design, which eliminates the need for external amplifiers, instead allowing the VMS team to run a reduced amount of cabling back to a single, centralised music processor. This is connected to a media player to provide staff with the ability to play whatever music they wish, with the additional option of pairing their own devices.

Projects of this size are where the 4030 model truly comes into its own, delivering high fidelity sound with balanced and precise bass reproduction, even at low SPLs, yet with sufficient power and headroom to easily accommodate much higher levels for events or functions. However, the default level has been optimised to promote a healthy level of conversation while playing background music.

The 4030’s small form factor combined with the extensive range of mounting accessories enabled VMS to integrate the loudspeakers seamlessly with the interior layout. “Alongside the wide range of RAL colours that Genelec offers, we noticed that the 4030s were also available in the RAW recycled aluminium finish, which is kinder to the environment as the models require no painting and less finishing material,” explains Sachdeva. The team agreed that this sustainable design also suited Deja Brew’s aesthetic, which balances an open industrial theme blended with traditional wooden, rustic tones, courtesy of Orphic Design Studio.

“We work to reduce our carbon footprint however we can, so if we do so whilst matching our interior, that’s a bonus,” remarks Sachdeeva. “It’s as if this model was designed specifically for Deja Brew, and we have Genelec’s comprehensive portfolio to thank for that, as well as Sandeep from VMS, who helped us navigate it professionally.”

Genelec

Tags: GenelecAlphatec AVGenelec 4030Value Marketing Services (VMS)
Previous Post

Out Board Appoints PRO LAB as TiMax Distribution Partner for the GCC and MENA Regions

Next Post

BenQ Launches World’s First High-Brightness 4LED Projector in India

Related Posts

Nanolumens Appoints Patrick Britton as Chief Operating Officer
NEWS

Nanolumens Appoints Patrick Britton as Chief Operating Officer

by elissa@spinworkz.com
09/09/2025
SpinetiX Appoints Green Sources Pvt. Ltd. as Distribution Partner for India
NEWS

SpinetiX Appoints Green Sources Pvt. Ltd. as Distribution Partner for India

by elissa@spinworkz.com
09/09/2025
NEXO ID24 Helps Nourish Emotions at Tâm Nhiên Restaurant
COMMERCIAL AV

NEXO ID24 Helps Nourish Emotions at Tâm Nhiên Restaurant

by elissa@spinworkz.com
04/09/2025
Barco Strengthens China Growth Trajectory with Major Technology Order and Distribution Expansion
NEWS

Barco Strengthens China Growth Trajectory with Major Technology Order and Distribution Expansion

by elissa@spinworkz.com
04/09/2025
PPDS Announces New Distribution Partnership with FVC
NEWS

PPDS Announces New Distribution Partnership with FVC

by elissa@spinworkz.com
04/09/2025
Next Post
BenQ Launches World’s First High-Brightness 4LED Projector in India

BenQ Launches World’s First High-Brightness 4LED Projector in India

LATEST NEWS

Nanolumens Appoints Patrick Britton as Chief Operating Officer

Nanolumens Appoints Patrick Britton as Chief Operating Officer

09/09/2025
SpinetiX Appoints Green Sources Pvt. Ltd. as Distribution Partner for India

SpinetiX Appoints Green Sources Pvt. Ltd. as Distribution Partner for India

09/09/2025
Meyer Sound Introduces GEN-1 Technology for Networked Loudspeakers

Meyer Sound Introduces GEN-1 Technology for Networked Loudspeakers

04/09/2025
NEXO ID24 Helps Nourish Emotions at Tâm Nhiên Restaurant

NEXO ID24 Helps Nourish Emotions at Tâm Nhiên Restaurant

04/09/2025
Systems Integration Asia

Systems Integration Asia (SI Asia) is a trade publication dedicated to the professional audiovisual industry, technology managers and end-users in key vertical markets such as education...

About Us

Categories

  • CASE STUDIES
  • FEATURE
  • INDIA
  • LATEST
  • SOLUTIONS
  • VIDEOS

Browse by Tag

Allen & Heath Analog Way Asia Atlona Audinate AV Stumpfl barco biamp Bosch COMM-TEC Asia Limited Crestron Dataton Digital Projection Displays dnp dnp denmark Epson ESCO Extron Harman Hewshott IBM IHSE InfoComm Installation installations Kramer Leyard NanoLumens NEC Philips Powersoft QSC Renkus-Heinz RGBlink Samsung security Shure Sony Symetrix tech talk training Tripleplay Visionary Solutions Wyrestorm

Recent Posts

  • Nanolumens Appoints Patrick Britton as Chief Operating Officer
  • SpinetiX Appoints Green Sources Pvt. Ltd. as Distribution Partner for India
  • Meyer Sound Introduces GEN-1 Technology for Networked Loudspeakers

Copyright © 2023 Systems Integration Asia . All rights reserved. Privacy Policy

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • COMMERCIAL AV
  • SI ASIA
    • Digital Magazine
    • SI Asia E-newsletter
    • SI India E-newsletter
  • Events
  • Subscribe
  • Contact Us

Copyright © 2023 Systems Integration Asia . All rights reserved. Privacy Policy