Europe’s leading digital signage and DooH conference, Digital Signage Summit, has an exciting and stimulating line-up for its first virtual event: DSS 2020 – The Show, taking place on 29-30 July.


Presented live from a hybrid showroom/TV studio, the two-day online conference promises a mix of insight into the latest digital signage trends, industry best practice, as well as innovations that reflect the emerging new post-pandemic reality. In a first for the DSS series, the event will be free to attend to ensure the widest possible audience can benefit from the thought leadership on show.

The conference theme is “Digital Experiences for the New Normal – challenges and opportunities for retail, corporate and public spaces”. The event will be chaired by digital signage expert Florian Rotberg, Managing Director of event co-organiser invidis consulting. On the programme are more than 40 digital signage experts from the worlds of retail, marketing, systems integration, analysis, manufacturing and architecture.

“In the spirit of industry unity, we have decided to make this year’s event free to attend and open to all,” commented Mike Blackman, Managing Director of Integrated Systems Events, co-organiser of the Digital Signage Summit series. “Solidarity within the digital signage industry is vitally important as we cope with the effects of COVID-19, which have been devastating for many, both personally and commercially. I’m looking forward to getting together virtually with new and existing colleagues to share our individual experiences and learn from some of the best minds in the business.”

As DSS has done for the past 15 years, the two-day conference will cover the full range of topics currently relevant to the digital signage industry and users of digital solutions instore, in the office and in public spaces. Preparations for this new format have been in full force over the past few weeks and as well as informative keynotes, interactive panel discussions and best practice presentations, the DSS team will present offsite reports and interviews from around Europe.

Florian Rotberg commented: “We have conducted dozens of C-level sessions for the DACH market, EMEA and the Americas, feeling the pulse of the industry during the crisis. Over two days, we have a great line-up of speakers and panellists from a multitude of functional and vertical backgrounds. We will help the industry by identifying shifts in behaviours and suggesting new opportunities.”

The conference format (a four-hour programme on both days) has been adapted to make it as convenient as possible to attend. The timing of sessions is suitable for the international audience, whether in EMEA, APAC or the Americas. The first day is programmed in the afternoon (CET) to enable the American audience to participate, while the second day starts in the morning to make it convenient for APAC delegates to attend.

“Digital Experiences for the New Normal” will see presentations on the following topics:

– An update on the digital signage market outlook with latest sales figures
– The operational challenges of post-COVID-19 reopening
– Exploring key developments such as LED and the future of touch-technology
– A look at innovations from green signage to live shopping
– Best practice examples from top retailers including Mercedes and Zara
nsights from Barcelona as part of the invidisXworld tour

Programme highlights include:

An exclusive onsite report by invidis with Alberto Cáceres, CEO of Trison, looking at technological innovations bringing business benefits to leading retailer Zara. Part of Inditex, the world’s largest apparel retailer and a front runner in digitisation for more than 20 years, Zara was the first retailer to introduce RFID source tagging, gaining full inventory control from the factory to the point of sale. Zara also turned stores into local online delivery hubs. This session will explore why invidis considers Inditex the gold standard for digitisation.

A panel session covering Digital Architecture with Michael Luck Schneider, Director Media Architecture at global design and architecture firm, Gensler; Sebastian Kemmler, head of Kemmler, a creative agency specialising in fashion, design and contemporary lifestyle; together with Stewart Caddick, Managing Director and founder of a group of retail services companies in Dubai that include retail consultancy RCD and digital integration company Connectiv.

For the past ten years, DSS Europe has also seen the launch of the annual invidis Yearbook. The “bible of the digital signage & DooH industry” is a free guide with exclusive listings and insight analysis. The 2020 Yearbook will be launched and free to download at DSS 2020 – The Show.

For more details on these sessions as well as the full agenda, please visit:

DSS 2020 – The Show takes place online on 29-30 July 2020 – register HERE