Professional AV hardware distributor Concept Associates (KL) Sdn Bhd has officially commemorated its appointment as the sole Malaysian distributor for SurgeX, an AMETEK ESP brand and global leader in engineered power protection and intelligent energy management. The partnership, established alongside regional sales representation firm Generation AV, was officially launched today during a live technology showcase at the Concept Associates headquarters.
The event introduced SurgeX’s patented, non-sacrificial power technologies to commercial audio, visual, lighting, and control systems, addressing grid instability, electrical spikes, and equipment failure in sensitive electronic installations.
“In professional AV, everyone focuses on procuring the finest processors, displays, and sound systems, but the real baseline is clean power,” said Castrit Lim, Managing Director of Concept Associates. “SurgeX is the definitive safeguard for mission-critical electronics. By eliminating transient spikes and ground noise at the source, it prevents system crashes, protects high-value hardware investments, and eliminates the frustrating cycle of emergency service callouts before they ever happen.”
Kevin Kee, Regional Sales Director of Generation AV, commended the strategic distribution alliance: “Concept Associates has an outstanding distribution track record with world-class brands like Shure and Q-SYS. Their distribution reach, channel trust, and established reputation make them the ideal partner to drive SurgeX across Malaysia. We are thrilled to officially welcome Concept Associates to the SurgeX family.”
Engineered Power: The SurgeX Technical Edge
Engineered for mission-critical infrastructure, SurgeX delivers certified, non-sacrificial power conditioning backed by rigorous technical benchmarks:
- 0.0V Let-Through at 6,000 Volts: Patented Advanced Series Mode (ASM) stops massive electrical spikes at the source with zero residual voltage reaching microprocessors—unlike sacrificial MOVs that bleed residual voltage into connected electronics.
- UL-Certified A-1-1 Endurance: Certified to withstand 1,000 consecutive surges of 6,000V / 3,000A without a single component failure or performance degradation over time.
- 0% Ground Contamination: Dissipates surge energy strictly within its internal circuitry without shunting spikes to earth, eliminating 50/60Hz ground hums, digital pixelation, and system lockups.
- Plug-Level Energy Management: Integrated SurgeX CONNECT platform delivers 0W phantom load during programmed off-hours and enables instant remote IP reboots to eliminate emergency on-site service callouts.
Led by Thang, Technical Manager at Generation AV, attendees experienced hands-on walkthroughs across SurgeX’s complete hardware architecture. Demonstrations showcased smart, cloud-managed IP control via the multi-output AC/DC SQUID, Defender Series+, display-mounted DisplayPak+, and zero-U Vertical Series+ PDUs.
For infrastructure power integrity, sessions highlighted multi-stage Sequencer Series units for inrush elimination, remote-reboot RTi series hardware, Standalone protectors, panel-level Branch Circuit systems, and double-conversion Standalone Online UPS battery backups.
To schedule a live session or request project specifications, contact the Concept Associates team at +6012-928 6142 or visit their website.
