(L-R) Alessio Foti, Global Business Development, Adam Hall Group Billy Mawer, Business Development New South Wales, AVE Markus Jahnel, COO, Adam Hall Group Ben Rawnsley, Wholesale Manager, AVE James Pavey, Business Development Victoria, AVE Glenn Lin, Business Development Manager Asia Pacific, Adam Hall Group

Global event technology provider, the Adam Hall Group, headquartered in Neu-Anspach, Hesse, will begin a new distribution partnership with AVE (Audio Visual Engineering) on 1 July 2022, thus strengthening the presence of the professional lighting brand Cameo within Australia. Founded in 2000 as a family-owned company, AVE is based in Dandenong, Victoria and operates nationwide. It is a one-stop shop, offering solutions for the music and entertainment industry to retailers, integrators and production and event companies. We are excited for the future of Cameo in Australia and the continued partnership with AVE.

For the Adam Hall Group, partnering with AVE was the logical step towards establishing the professional lighting brand Cameo in such a large country as Australia. AVE shares Cameo’s vision, philosophy and has the market reach and customer base needed for a brand of this quality.

“The Australian lighting market is one of the largest markets in the Asia-Pacific region and offers Cameo enormous potential,” explains Ben Rawnsley, Wholesale Manager, AVE. “We are very much looking forward to working with the Adam Hall Group. Cameo’s product portfolio is constantly growing and offers our customers a wide range of options – whether in the live event or fixed installation sector.”

Glenn Lin, Business Development Manager Asia Pacific, the Adam Hall Group, adds: “Cameo is a unique lighting technology brand with a comprehensive product portfolio. Branding on such a large continent as Australia, therefore, requires excellent coordination, and there is no doubt that we have found the perfect partner for this in AVE, who is excellently networked throughout Australia and has a superb reputation.”