Neat, the pioneering Norwegian video technology company, is rapidly scaling its presence in India, addressing the country’s growing demand for intuitive and inclusive hybrid work solutions. As India accelerates major infrastructure developments under the National Infrastructure Pipeline (NIP) and as demand from mid-market and SMB enterprises increases, Neat is seizing these opportunities by broadening its partner network and enhancing service capabilities nationwide.
With a strong year-over-year revenue growth of 190% in India for FY2024, India is Neat’s fifth-largest market globally, and the company has rapidly expanded its partner network from just two to over 200 partners within four years of operation. Major conglomerates and enterprises and Global Competency Centres (GCCs) have been among the biggest adopters of Neat’s collaboration technology. As the country evolves from an IT services market to an innovation hub, Neat is responding to the rising demand for scalable and flexible video collaboration solutions, which are increasingly vital for small and mid-sized businesses to support their growth and expansion strategies.
“With many large Indian corporations operating across multiple cities and overseas, there is a strong demand for efficient collaboration tools that can seamlessly connect their distributed teams,” said Manu Sharma, Regional Director – India and SAARC at Neat. “Companies are also increasingly allocating resources to support remote-first environments, investing in technology that enables inclusivity and equitable meeting experiences. This helps increase opportunities for employees whether they are based in metro areas or prefer to remain in their home states.”
Founded in 2019, Neat has focused on simplicity, innovation, and user-centric design, swiftly establishing a global footprint serving over 13,000 customers across 55 countries. In India, the company has made significant investments in local talent and infrastructure, strategically expanding its regional teams across sales, sales support, marketing, product engineering, and research and development. With presences established in South, West, and North India, Neat has built nationwide capability to better serve customer and partner networks.
Strategic partnerships drive momentum in India
Neat’s local market strategy is distinguished by its extensive ecosystem integration. With 40 authorised partners, 200 transactional partners, and strategic collaborations with Distribution partners like Inflow Technologies and Ingram Micro India, the company is building a robust network that taps on industry expertise and extends its reach across India.
“Video collaboration is no longer just an IT decision—it’s about creating meaningful workplace experiences, from the design and set-up of meeting spaces ensuring seamless and inclusive participation for remote workers. Through our partnership, we’re combining Inflow’s deep market knowledge with Neat’s innovative technology to help Indian organisations rethink how teams connect, not only addressing technical requirements but also employee and workplace management needs,” said Rajesh Kumar, Senior Vice President of Inflow Technologies.
Collaborations with global tech giants like Microsoft and Zoom as well as strategic implementations with several major Indian customers like Make My Trip have further reinforced Neat’s commitment to delivering seamless, interoperable solutions tailored for hybrid work environments.
“When teams collaborate, the quality of the experience directly impacts the meeting’s success. Complicated technology that requires multiple devices or steps to connect, combined with a poor user experience, can significantly hinder productivity,” said Gurpreet Singh, IT Director at MakeMyTrip. “With its sleek design and integrated technologies, Neat prioritises the user experience, delivering a reliable and distraction-free experience to ensure our teams can do their best work from anywhere.”
Building on successful deployments for large enterprises, Neat’s partnership growth will also address the unique needs of India’s small and medium businesses, which are key drivers of the country’s economy. “The Indian market offers tremendous growth potential for Neat and we expect our opportunities to expand significantly in 2025,” said Sharma. “Neat remains focused on innovating and evolving our product portfolio and building on our strong partnerships across the country to deliver smart, scalable solutions that empower organisations of all sizes to collaborate seamlessly.”
Neat’s holistic approach to video collaboration
Neat’s approach to meeting rooms stands apart by combining advanced technology, thoughtful design, and a focus on employee experience to create smarter, more efficient workspaces. Key features such as air quality monitoring sensors, room utilisation analytics, and AI-driven tools like background noise reduction and facial recognition play a vital role in Neat’s commitment to continuous innovation. These solutions provide IT and facilities managers with essential data to optimise workspace performance and enhance the overall user experience.
Additionally, the company is at the forefront of holistic workplace transformation, supporting Indian enterprises with customised training programmes, workspace design consultations, and tailored hybrid work initiatives that address specific business challenges.
Neat’s dedication to design excellence has been further validated with six Red Dot Awards, often regarded as the “Oscars of Design”, underscoring the company’s commitment to creating visually stunning, user-friendly products that stand out in the market.
In 2024, the company earned recognition by Frost & Sullivan* as an industry leader in innovation, noting that despite a challenging macro environment and market downturns for many leading vendors, Neat’s growth not only held steady but outpaced the market.
*Frost Radar: Meeting Room Video Conferencing Devices 2024
