After operating via third party functionaries for a few years, Taiwanese projector and display solutions provider Optoma recently set up its official subsidiary in India. The move – significant in itself for various reasons – demonstrates Optoma’s commitment and long-term focus on Indian Market. Establishing subsidiary in India is a strategic response to the growing demand in the Asia-Pacific market.
This strategic move will support Optoma to intensify sales and service network in India. Also, it will help to forge new alliances and partnerships for government business and make in India program. Seeing the potential that lies in the Indian market, Optoma aims to grow its market share in the home entertainment, education, and Pro AV segments where they have inherent strength worldwide. In Future the company would also like to explore furthering its capabilities in manufacturing sector in India for world markets.
“Optoma’s establishment of subsidiary in India reflects our determination to deepen our local presence,” the company’s General Manager for Asia-Pacific region Gordon Wu stated. “This strengthens our market influence and underscores our commitment to meeting customer needs.”
Establishing subsidiary allows for more flexible provision of comprehensive global services to the partners and customers. The education market is experiencing rapid growth with the rise of digital learning and interactive teaching methods. Optoma plans to support schools and educational institutions in enhancing teaching quality through its professional hardware and software solutions.
“In future, we will not only focus on our established hardware products but also prioritize the development of our emerging software products,” Wu elaborated. “Through these innovations, we expect to continue expanding our influence in the global market and provide consumers with more comprehensive solutions.”
Says Optoma Technology (I) Pvt. Ltd. Managing Director Vijay Sharma: “By officially registering our entity, we demonstrate our unwavering commitment to the Indian market. This strategic move empowers us to delve deeper into this vibrant market. Our goal is to infuse innovation and best practices into our product offerings, ensuring the highest quality. As we move forward, we’re building a robust foundation for continued success.”
According to him, all the workforce that had been working via the third party entity till now for Optoma operations in the country has now been taken on the company’s payrolls, and relevant roles and departments have been designated.
There were about 30 employees working for the Taiwanese major for the last few years. All these people work from the company’s India headquarters in New Delhi.
For any corporate entity in the country, there are four essential divisions and profiles required. Sales and marketing, Finance, Operations and After-Sales support. All these four essential segments have been addressd, and Optoma is fully geared up to further its vision and mission in the country.
