Kramer has bolstered its APAC team with the appointment of Christie Lim as Regional Sales Director, ASEAN. In his new role, Christie will oversee regional operations and deepen engagement with key stakeholders across the ecosystem, from distributors and systems integrators to consultants.
Christie arrives with a strong track record in the AV industry. He previously held senior roles with Christie Digital and spent nine years at Daktronics as Regional Head for ASEAN. Most recently, he spearheaded business development at Affluence Infinity, focusing on its NETGEAR AV portfolio — experience that aligns closely with the accelerating adoption of AVoIP across the region.
“Christie is a seasoned professional deeply embedded in the AV industry,” said Bharath Kumar, President, Kramer-APAC. “His hands-on experience in AVoIP complements Kramer’s direction in this space. Beyond that, his leadership ability and collaborative approach will help us strengthen engagement with our partners across ASEAN.”
Christie shares the enthusiasm. “I’m excited to join Kramer and re-engage with distributors, SIs, consultants, and many long-time industry friends. My first priority is engagement and empowering our partners. We’re refreshing our Experience Centre in Singapore with the latest Kramer solutions and planning a series of activities including real-world application showcases, focused workshops technical sessions and hands-on demos. Our goal is to empower the market with practical confidence in designing deploying and maintaining Kramer solutions.”
Bharath adds that Christie’s arrival is just one part of a broader regional strategy. “His appointment, together with the refresh of our Experience Centre, marks the first phase of our renewed focus in ASEAN. We are also strengthening our Singapore team and increasing field engagement in the Philippines and Vietnam.”
