Hype Clothing Co has elevated the in-store shopping experience at its prestigious new Carnival Mall outlet in Penang with a premium NEXO sound system, installed by Johor Bahru-based AV specialist Audience Lab.
The project marks one of Audience Lab’s first major installations since being appointed NEXO’s strategic audio partner in Southern Malaysia by Audio Solutions. Designed to complement Hype’s contemporary retail environment, the NEXO ePS system delivers clear, consistent and immersive audio throughout the store, reinforcing the brand’s streetwear identity with an engaging soundtrack.
The installation features six NEXO ePS8 loudspeakers, one on each of four channels of a NEXO nanoNXAMP4 Powered TD Controller, and one on each of two channels of a NEXO NXAMP4X1Mk2, the remaining two channels of which each power a NEXO eLS600 sub.
Outputs from a WiiM Ultra Music Streamer, Relacart P2 Wireless Microphone System and AlphaTheta Pioneer XDJ-AZ DJ System are accommodated by a Yamaha MG10XU 10-channel mixing console.
“Designed to complement the store’s modern architecture and elevate the customer experience, NEXO ePS delivers exceptional clarity, consistency and immersive sound throughout the space” reported Audience Lab Managing Director Shao Ming Teo.
NEXO Asia & Australia Business Development Manager Joe White concluded, “Audience Lab have done a great job with the installation at Hype which once again proves how ePS hits the perfect balance of performance, visual appeal and cost efficiency in a high-end retail setting.”
