AVIXA has announced the launch of InfoComm EDGE Dubai 2026, a new two-day experiential showcase taking place on 27–28 October at Dubai’s Festival Arena. Designed to move beyond the limits of a traditional trade show, InfoComm EDGE will offer senior decision-makers a hands-on, immersive way to experience what professional AV can deliver at scale.
Built specifically for leaders shaping complex projects across government, enterprise, education, retail, leisure, and entertainment, the event is curated for audiences outside the core pro AV trade. InfoComm EDGE combines the technology, insight, and networking associated with InfoComm and ISE, but reframes it around real-world application and outcomes, creating a space where ideas are experienced rather than explained.
At the heart of the event is a new show format centred on experiential storytelling. Hosted within more than 7,200 square metres of flexible indoor and outdoor space, the Festival Arena will be configured around a central stage rather than a conventional booth layout. Live activations, designed and delivered by the regional integration community, will guide attendees through narrative-led journeys that demonstrate capability, integration, and delivery excellence.
“Experience lies at the heart of InfoComm EDGE. The GCC is a region that has an unquenchable thirst for innovation, and it has the vision and resources to turn its dreams into reality,” said David Labuskes, CTS, CAE, RCDD, Chief Executive Officer of AVIXA. “We have an established pro AV community in the region at the forefront of this innovation, which has both the talent and the creativity to deploy the buyer-focused activations that will form the core of InfoComm EDGE.”
“It’s challenging for high-level decision-makers to visualize solutions as they walk around a conventional trade show floor stand by stand,” said Cara Turner, Event Director, InfoComm EDGE. “That’s why, for InfoComm EDGE, we are taking a unique approach by co-creating an event with the design and deployment community for the first time.”
InfoComm EDGE will feature many never seen before live, innovative, and experiential activations. Rather than sales pitches, it will present narrative-led journeys supported by standards-aligned thinking that inspires, reduces risk, and improves outcomes for the end customer. In short, InfoComm EDGE will be a trusted environment focused on capability, integration, and delivery excellence.
AV integrators interested in submitting designs, manufacturers seeking to explore sponsorship opportunities, and individuals interested in attending the event should visit the InfoComm EDGE website.
