AtlasIED has expanded its international team with two strategic appointments aimed at reinforcing regional expertise and strengthening partner engagement. Bartosz Pętlak joins as Applications Engineer for EMEA, while Roger Lim steps into the same role for APAC. Both will bring extensive, field-tested experience to support the company’s growing global operations.
Based in Poland, Pętlak enters the role with 17 years of experience spanning AV and digital signage. He will focus on driving regional growth through precise solution design, technical consultation, and close collaboration with distributors and end users to ensure seamless project delivery.
“The AtlasIED team and the company’s extensive product catalog are responsible for an impressive amount of applications in the EMEA region, and I’m honored to join the efforts,” said Pętlak. “I look forward to leveraging my experience in the industry to deliver solutions that address a wide range of complex customer requirements and drive successful project outcomes.”
“Bringing Bartosz onto our team is a significant step in enhancing our technical sales capabilities across the EMEA region. With his strong connections, we are confident in the expertise he will bring to the area,” said Simon Godfrey, Director of Sales – EMEA. “His experience and customer-focused approach will contribute to successful outcomes for our partners and clients.”
In APAC, Lim brings over three decades of experience in professional audio and AV integration. His expertise in acoustics, sound reinforcement, and signal flow will underpin AtlasIED’s ability to deliver robust, real-world solutions tailored to regional requirements.
“I am excited to build and nurture strong relationships with customers in the APAC region. Being able to assist them in person is empowering, and I take pride in the strong presence that AtlasIED has established and will continue to expand in this area,” said Lim. “I am passionate about ensuring that our solutions perform well in real-world environments and provide long-term value. I look forward to directly supporting our customers in my region.”
“Adding Roger to our team greatly strengthens our ability to support customers throughout the entire project lifecycle,” said Glenn Lin, Director of Sales- APAC. “His significant experience in application support will play a critical role in expanding our presence across APAC.”
