To meet business growth in Asia, Analog Way has enhanced its after-sales service and training with the addition of Gavin Ang as Regional Service Manager and John Heng as Customer Experience Manager. Both are based in Singapore.
“To support our growth in Asia, we have added manpower in critical areas of service and training to meet the increased needs of our valued partners,” says Guy de Souza, Analog Way’s Vice President, Asia.
On the service side, “we needed someone with experience in dealing with a regional network of distributors to set up the processes required to deal with any issues, which led us to Gavin,” de Souza explains.
Gavin Ang began his career as a service technician at Electronics & Engineering Pte Ltd before leading a specialized team focusing on LED screen and display system projects. Throughout his 14-year career at E&E, Ang successfully managed multiple projects simultaneously, overseeing everything from initial client consultations to post-implementation support. His passion for delivering high-quality service and his dedication to fostering client relationships have been key drivers of his professional success.
“I am excited to join Analog Way, a company renowned for its innovation and excellence in the professional audiovisual industry,” says Ang. “Analog Way’s commitment to delivering uncompromising video presentation experiences aligns perfectly with my professional values. I am eager to bring my experience and enthusiasm to a team that consistently pushes the boundaries of technology. Together, we will set new standards in the audiovisual industry and deliver exceptional service to our clients across the Asia region. The journey ahead is full of exciting possibilities, and I am honored to be part of this dynamic team.”
While the Analog Way training team was already conducting sessions, “we needed someone to set up a systematic process of growing the operator base quickly and efficiently, which led to the appointment of John Heng,” notes de Souza. “John is passionate about all things technical and about delivering excellent AV experiences. Always looking for a better approach to things and being people-oriented are the key values that he stands for.”
Heng started as a recording studio engineer and then worked as a Technical Officer at a church in Singapore. Later, he joined The Star Performing Arts Center as Head of Video and Audio Recording. Heng then moved to Daktronics, Inc. as a Project Manager and subsequently acted as APAC Service Manager for seven years, working with international teams in the Asia Pacific Region to reshape the customer support experience in the LED display industry.
“Sharing knowledge has been a passion of mine in my professional and personal capacity,” says Heng. “I believe in lifelong learning and excellence in the area of technical arts, so I’m grateful for the opportunity to be leading Analog Way training initiatives for the Asia Region. It feels like I’m home here with the team, and I’m looking forward to meaningful conversations and relationships with our partners and friends through our training sessions.”
