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Home COMMERCIAL AV NEWS

Why Every Major AV Channel Player in ASEAN Will Be in Bangkok This July

InfoComm Asia returns to the Queen Sirikit National Convention Center from 15–17 July 2026, bringing 200+ global brands and the region's integrator and end-user community under one roof. Here's what's shaping this year's edition — and why the build-up starts in Kuala Lumpur on 15 May.

30/04/2026
in NEWS, COMMERCIAL AV, Latest
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Why Every Major AV Channel Player in ASEAN Will Be in Bangkok This July
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Asia-Pacific’s Pro AV market is now valued at close to US$124 billion and growing at 4.13% CAGR, fuelled by smart city build-outs, hybrid workplace investment, expanding retail and transport infrastructure, and a generation of immersive entertainment formats that simply didn’t exist five years ago.

For the system integrators, consultants and channel partners specifying and deploying these projects, the question isn’t whether the opportunity is there — it’s where the next wave of solutions, partnerships and project leads will surface.

InfoComm Asia 2026 is positioning itself squarely at that intersection. Now in its sixth edition, the region’s Pro AV super-connector event returns to Bangkok’s Queen Sirikit National Convention Center from 15 to 17 July, bringing the exhibition, conference and high-level networking strands of the industry into a single three-day platform.

Over 200 global brands are confirmed to exhibit, and the line-up reads as a snapshot of the integrator’s working toolkit:
Audio: Yamaha, SHURE, Audio-Technica and Soundking.
Visual, display and lighting: COLORLIGHT, LUMENS, VITEC and Fabulux.
Networking and integration: NETGEAR, Extron and AVCIT.

New entrants this year include Hemona (N-Labs) from India, Transtech from China, Yo-Tronics Technology and Aimiciot Electronics — a sign of the deepening manufacturer base across the region.

Beyond the show floor, InfoComm Asia is the flagship annual gathering for AVIXA chapters in Asia. The AVIXA programme runs in parallel with the main exhibition: industry presentations, roundtables, AVIXA Xchange Live, experiential technology tours, networking mixers and fireside chats. Combined with the main-stage summit conference — which draws Pro AV innovators and end-user voices from across the region — the event functions as much as a knowledge platform as a sourcing one.

That dual character is what past attendees have consistently flagged. Anand Hariharan, Director, Solutions Engineer at Cisco, described it as somewhere integrators meet “end-user customers who came with ready budgets.” Marthesh Nagendra, Senior Director, Enterprise APAC at NETGEAR, pointed to the regional pull, noting buyers from the Philippines, Vietnam, Indonesia, Singapore, Malaysia, China and beyond. For Linda Lim, CEO and Co-Founder of Studio X Beyond Thailand, the rationale is simpler: the technology is moving at bullet-train speed, and the show is where creative technologists “keep up, connect, and stay ahead.”

For integrators specifically, the content this year leans heavily on real-world application. Visitors can expect working demonstrations across simulation, immersive classroom design, display and projection, smart collaboration, surveillance and security, and distributed audio and video — applied to the verticals doing the actual buying: education, live events and entertainment, command and control, broadcast, retail and hospitality, corporate and enterprise, and smart city deployments.

Regional momentum: the Kuala Lumpur warm-up
For those wanting an early read on the 2026 agenda, InfoComm Asia is staging a Pro AV Connect roadshow in Kuala Lumpur on Friday, 15 May. Themed “Rearchitecting Smart Workplace and Education Environments for the Next Decade,” the half-day session features keynotes on designing intelligent workplace and learning ecosystems, converged platforms across classrooms, campuses and offices, and a panel on AI, data and the future of collaboration. Crestron is among the participating market leaders.

When: 1:30pm–5:30pm, Friday 15 May 2026
Where: Aloft Kuala Lumpur Sentral
Cost: Complimentary registration

It’s a useful pulse-check ahead of Bangkok — particularly for integrators in Malaysia, Singapore and the wider ASEAN belt looking to brief teams or scope opportunities before the July show.

Planning the visit
Online pre-registration for InfoComm Asia 2026 is open now. The Invited Guest Program is also accepting applications from qualified buyers and specifiers with active projects, offering curated matchmaking with exhibitors, hosted access and dedicated networking. A limited number of stand and sponsorship opportunities remain for exhibitors looking to join the floor.

For Asia’s Pro AV channel, the calendar entry is straightforward: KL on 15 May, Bangkok 15–17 July.

Useful links:

→ InfoComm Asia 2026 — Visitor Pre-Registration
→ Pro AV Connect Malaysia (15 May, Kuala Lumpur) — Complimentary Registration
→ Invited Guest Program

Tags: InfoComm Asia 2026
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