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Home COMMERCIAL AV NEWS

Signify and Bose Professional Join Forces to Create Experience-Led Intelligent Spaces Across Southeast Asia

16/10/2026
in NEWS, COMMERCIAL AV, Latest
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Signify and Bose Professional Join Forces to  Create Experience-Led Intelligent Spaces Across Southeast Asia

L to R: Hui Ming Tan, Sales Manager, SEA Distribution, Bose Professional; As Tempelman, CEO, Signify; Nittin Dargan, Regional Director - MEA & APAC (Export), Bose Professional; Rami Hajjar, President, Emerging Markets, Signify Professional; Jitender Khurana, CEO, Southeast Asia & Far East, Signify Professional; Ashutosh Singh, Head of Partner Channel & Sales, APAC,

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Signify and Bose Professional have signed a Memorandum of Understanding (MoU) to jointly explore and develop opportunities in integrated lighting and audio solutions across Southeast Asia (SEA). The MoU will help customers create experience-led intelligent spaces that are more engaging, productive and valuable.

The timing reflects strong regional momentum. According to IDC, ICT spending across Asia Pacific is forecast to reach US$647 billion in 2026, as organisations modernise their infrastructure for the next era of connected and intelligent operations.

Light and Sound, Designed Together
The partners will combine Signify’s professional and connected lighting, including Interact, Dynalite and Color Kinetics, with Bose Professional’s loudspeakers, amplifiers and ControlSpace audio ecosystem. Together they will develop reference architectures, demonstrations and proof-of-concepts, and engage customers jointly with system integrators, consultants and channel partners.

The initial focus will be on stadiums, arenas and entertainment venues, hospitality, immersive retail and experience centres, and flexible, engaging workplaces.

As Tempelman, CEO, Signify said, “In today’s economy, experience has become one of the strongest differentiators a business can have. Stadiums, hotels, stores and offices are increasingly judged by how they make people feel, and light and sound shape that feeling more than almost anything else. This collaboration reflects our focus on connected lighting and on being a more customer-led company. Together with Bose Professional, we can help customers turn their spaces into lasting value.”

Jitender Khurana, CEO of Professional Business for Southeast Asia & Far East, Signify said, “Across SEA, the spaces that win are the ones people remember, and light and sound sit at the heart of that. By combining Signify’s connected lighting with Bose Professional’s audio expertise, we can offer customers one integrated experience that is simpler to design, deploy and manage.”

Nittin Dargan, Regional Director – MEA & APAC (Export), Bose Professional added, “Great sound and great light have always worked hand in hand, yet they are too often planned separately. Together with Signify, we will help integrators, consultants and venue owners across SEA create spaces that look, sound and feel exceptional, from hotels and retail to sports and entertainment venues. We look forward to delivering our first lighthouse projects together.”

Signify brings an installed base of 171 million connected light points and its highest-ever EcoVadis score of 88, while Bose Professional brings more than 50 years of professional audio heritage and a regional presence that includes its Experience Center.

Tags: Bose ProfessionalSignify
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