ProAV, and Consumer electronics major Samsung, India’s largest consumer electronics brand, in partnership with the United Nations Global Compact Network India (UN GCNI), recently launched ‘DigiArivu – Empowering Students Through Tech’, an education programme aimed at strengthening digital and Science, Technology, Engineering, and Mathematics (STEM) education in Tamil Nadu.
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Through this initiative, Samsung will upgrade school infrastructure, enable STEM and digital learning, train teachers, and support holistic student development across 10 government schools in Kancheepuram and Ranipet districts of Tamil Nadu — benefiting over 3,000 students. As part of DigiArivu, Samsung will deploy a multi-layered, community-centric model to transform the learning ecosystem in tier-2 and tier-3 districts.
The programme has been designed based on UN GCNI’s research with state government-run schools, inputs from Samsung employees in the Sriperumbudur manufacturing plant and community members in the region to ensure that interventions address real on-ground needs.
The key focus areas include upgrading the existing learning ecosystem in schools through Building as Learning Aid (BaLA) designs followed by providing equipment for promoting digital learning among school children. The programme will introduce activity-based learning on STEM themes and teacher-training sessions. Samsung will also provide sports kits and set up libraries with Tamil, English and competitive-examination books. It will offer career guidance to Class 12 students, provide education expert speaker series and health awareness camps for the school children. The programme also entails celebration of important days and events at schools along with community members.
The launch event organized at The Anna Centenary Library in Kotturpuram, was graced by Dr. Anbil Mahesh Poyyamozhi, Minister for School Education, Government of Tamil Nadu; and District Collectors of Kancheepuram and Ranipet. The presence of high-profile officials at the event reaffirmed the State’s commitment to strengthening STEM education in the state and advancing digital inclusion.
“Samsung has always believed that technology becomes truly powerful when it expands access, opportunity, and confidence for young people everywhere; through DigiArivu, we are creating a digitally-enabled learning environment that will help students in Tamil Nadu build future-ready skills, strengthen their curiosity, and participate fully in India’s fast-evolving digital economy,” stated SH Yoon, President, Samsung Chennai Plant.
“Our focus is not only on introducing technology, but on empowering teachers, uplifting communities, and ensuring that every child — regardless of background — can benefit from quality digital education,” the Samsung executive emphasized.”DigiArivu” is another strong step in our ongoing commitment to ‘Powering Digital India’ and nurturing India’s future talent pipeline.”
Says Ratnesh Jha, Executive Director, UN GCNI: “DigiArivu reflects what meaningful collaboration can achieve when business and society come together with a purpose. At UN Global Compact Network India, we are proud to partner with Samsung to advance STEM learning and digital access for children in government schools in Tamil Nadu.”
This initiative truly embodies the spirit of the UN’s Sustainable Development Goals (SDGs) — ensuring that no child is left behind in India’s digital future,” stated the GCNI chief.
In addition to DigiArivu, Samsung continues to strengthen youth skilling in Tamil Nadu through the Samsung Innovation Campus (SIC) programme. Under SIC, this year, Samsung is training 5,000 students in Tamil Nadu in high-demand future-tech domains such as Artificial Intelligence, Internet of Things, Big Data, and Coding & Programming. The programme is being implemented in partnership with leading training and skilling organisations, enabling students across Tamil Nadu to gain industry-relevant technical skills and enhance their employability. Through SIC, Samsung is helping young learners in the state, prepare for careers in a rapidly developing future tech economy.
