Adamson Systems Engineering, a manufacturer of premium professional loudspeaker technology, has appointed Procom Middle East as its distributor in the UAE and Saudi Arabia.

As part of this agreement, Procom takes responsibility for marketing, sales, and support of Adamson’s products in the region. In its inventory, Procom will carry the complete range of products, including all line array, subwoofer, and point source cabinets, as well as Adamson’s I/O Distribution units. Procom will have multiple demo systems in Dubai, including an immersive audio installation featuring the new Adamson Fletcher Machine.

Adamson Systems Engineering is one of the world’s most recognized manufacturers of loudspeaker technology and has been a mainstay in global tours and festivals for decades. Additionally, Adamson has systems installed in some of the most prestigious venues around the world.

Procom is a leading GCC & Middle East distributor of professional audio and lighting equipment. It is one of the most trusted names among the region’s AV professionals, including rental companies, integrators, music venues, and in the hospitality sector. Procom offers customers project and product support resources across the region from its state-of-the-art showroom and demo space in Dubai and has a service centre that will help administer Adamson’s factory warranty.

“Adamson has strong brand recognition among audio professionals in the region. This potential can be unlocked with hands-on product demonstration, support, training, and, last but not least, product availability. We intend to deliver exactly that,” says Rami Harfouch, Business Development Manager at Procom.

“In Procom, we found the ideal partner for Adamson,” says Jasper Ravesteijn, Adamson’s EMEA sales director. “Initially, we began working with Procom for Saudi Arabia. Their professional attitude and limitless enthusiasm made us expand the partnership to include the UAE as well. We at Adamson are all excited to work with Procom and expand our network of satisfied users in the region.”

Adamson has been focused on innovation for more than 30 years with an insistence on building all components in their factory in Canada, allowing for the development and rigorous testing of new technology. Adamson’s key developments include Controlled Summation Technology, highly engineered cone designs, manufacturing with Kevlar, a highly innovative co-linear drive module, and a truly unique rigging system that combines ease of use and controllability. As a result, Adamson loudspeakers can be driven at the highest possible output while maintaining pristine clarity and can be used for decades without a reduction in performance.

Kiran Tauro, Adamson Education and Applications Engineer for the Middle East, Africa, and Turkey will work closely with Procom on training, design, and system implementation.

In 2020, Adamson launched the CS series, which combines the performance of Adamson’s sub-compact S-Series loudspeakers with onboard amplification and DSP, plus Milan-certified AVB connectivity. The CS series has been described as the “future of intelligent loudspeaker design”. Earlier this year, Adamson launched the Adamson Fletcher Machine, an immersive audio tool that is considered one of the most advanced and versatile in the industry, relying on both amplitude and time localization, so objects are clearly perceived in their intended position.

The meticulous craftsmanship and attention to detail, together with compelling and cutting-edge technology, have made Adamson a brand synonymous with audio excellence and distinction on the world scene. It is time for the Middle East to experience this.

Adamson Systems Engineering

Procom Middle East