Powersoft’s T Series amplifier platform, known for its efficiency, flexibility and performance, is powering the CROSSOVER store in the vibrant Exchange TRX shopping centre in Kuala Lumpur’s international financial district. CROSSOVER is a multi-label retail space and concept flagship store housing labels such as Carhartt WIP, Aries and Patta. The shop needed to transform the in-store audio experience to match its avant-garde retail ambience.
In pursuit of clear, consistent and high-quality audio, the sustainability-conscious store approached loudspeaker manufacturer NNNN, which specified Powersoft T Series amplifiers to power its speakers. In choosing the T Series, NNNN aimed to deliver maximum energy efficiency and clear, consistent and high-quality audio throughout the store, as well as a long-term value proposition for the client without compromising on performance.
Integrator Concept Associates (KL) Sdn Bhd decided to tailor the audio setup to the unique architectural features of the store, ensuring even distribution of sound without overpowering certain areas, while seamlessly blending in with the store’s sophisticated design and avoiding impacting the shopping experience during the installation process.
“Our client insisted on using Powersoft to fully optimise their speaker system,” stated Julian Noor, senior application engineer of Concept Associates (KL) Sdn Bhd, which was approached to provide advice on which Powersoft amplifier to use with the newly purchased NNNN x OJAS ON7 speakers. “They had the confidence that Powersoft amplifiers were the right products to use with their system.”
For the installation at the CROSSOVER concept store, Powersoft T604A was selected for its superior audio performance, integration flexibility and energy efficiency. Noor explains that T604A’s ability to deliver high power with minimal energy consumption aligned with the store’s sustainability goals, making it the “ideal choice” for this installation.
“The T604A amplifier also has built-in DSP, which came in handy,” states Noor, adding that the integrator no longer needed to rely on a third-party speaker management system or processor. “Since each stack of NNNN x OJAS 0N7 are tri-amped, the TestSYS function in [Powersoft software] ArmoníaPlus allowed us to quickly test if all the drivers were internally wired and functioning properly,” he adds.
Concept Associates (KL) Sdn Bhd worked closely with Powersoft technicians to develop custom presets that matched the store’s unique acoustic profile. In ArmoníaPlus, NNNN’s speaker presets are available, although a few ON7 system speakers require manual configuration.
The installation was carried out without any hiccups, with the ON7 speakers placed near the main entrance of the store – one facing the main entrance and the other facing inwards, both placed in front of a pillar. The Powersoft amplifiers were integrated into the store’s tills. Two Powersoft T604A are powering two stacks of NNNN x OJAS ON7, and the store is using their own Pioneer DJ console in combination with a Yamaha MG10XU mixer. It was important to integrate the amplifiers and speakers into the store’s design to ensure the equipment was unobtrusive yet effective.
After the installation the integrator provided comprehensive training for the store’s staff to easily adjust the system settings as needed.
As CROSSOVER’s flagship shop, the concept store needed to prioritise sound quality, ease of use and cost efficiency to set a new standard for in-store audio experiences. “This installation highlights the importance of selecting the right audio equipment and partners to achieve a seamless integration of technology and design,” comments Noor, “ultimately enhancing the overall customer experience.”
According to the CROSSOVER concept store, since the new audio system was installed, customers have reported a significantly more engaging and pleasant shopping experience, while the store staff found the system easy to operate. “What’s more, the store has observed a reduction in energy consumption that’s been attributed to Powersoft amplifiers’ high efficiency, which has been contributing to lower operational costs,” concluded Noor.
