Key Digital, an award-winning developer and manufacturer of leading-edge digital video processing and AV signal distribution solutions, has appointed the Dubai-based firm Lavoro as its newest distributor for the Gulf Cooperation Council (GCC) region comprising Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the seven member states which make up the United Arab Emirates (UAE), which includes Dubai. The announcement was made by DeWayne Rains, Key Digita vice president of Sales, and represents the brand’s ongoing initiative to expand its international distribution.
Lavoro’s long-term business partnerships with leading manufacturers, along with applying its expertise in online marketing and promotion to convey product information to customers and potential customers, allows the firm to open the GCC market to new brands. Key Digital will have a leading role in the Pro AV division of Lavoro’s roster of brands.
“Key Digital has amazingly featured products that give an installation all that is needed and more – and they are priced to sell,” says Lavoro’s sales director Andrey Kulikov. “Lavoro is constantly expanding its dealer network all over the GCC. We have the product inventory of Key Digital gear and skilled technical support – which includes extended warranties, rapid after-sales service and complimentary training programs – to make our Key Digital dealers well-equipped and truly competitive.”
“Lavoro has proven to be an effective partner in the introduction of Key Digital products into the UAE market,” says Rains. “Now, as our only stocking distributor in the region, they are poised to build on that performance by expanding Key Digital’s presence throughout the GCC, connecting new dealers and integrators with our video and control solutions. They have the expertise to develop the regional customer base while providing the technological support to see projects through to completion – and bring those customers back for more. We’re delighted to be working with Andrey and entire Lavoro team.”