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Home COMMERCIAL AV SOLUTIONS

IRIS AV Platform Aims to Revolutionize Cloud Connected Camera Control

Revolutionary new platform turns any PTZ camera into a cloud-connected device, enabling remote control, AI automation, and seamless collaboration from anywhere

03/12/2025
in SOLUTIONS, COMMERCIAL AV, VIDEO
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Iris is a platform that transforms how cameras are controlled, and productions are managed. By turning virtually any PTZ camera into a software-connected, remotely controlled device, Iris eliminates the traditional constraints of camera operation, such as hardware dependencies, inconsistent control, and the lack of on-site crews.

The platform removes long-standing pain points for production teams: fragmented control tools and protocols across brands, the need for constant manual adjustments, and the inherent limits of on-site equipment and staffing. Iris changes this by providing universal, browser-based control that works across camera brands and enables full production management from anywhere in the world.

A Production Assistant in Every Camera
The platform’s AI-powered automation handles traditionally manual tasks, like real-time subject tracking and framing, allowing operators to focus on creative decisions rather than technical adjustments. Its intuitive interface ensures that non-technical users can achieve professional results, democratizing access to advanced capabilities that deliver the production quality of larger-budget operations.

The impact extends far beyond individual productions. Organizations using Iris can scale their operations without proportionally increasing their costs or crew size. A single operator can manage multiple cameras across multiple locations, while remote teams collaborate in real time as if they were in the same room. This scalability opens doors to productions that were previously impractical or impossible, from small community theater livestreams to global corporate events spanning multiple time zones.

Industry Support from Day One
Through the Iris desktop application, production teams can quickly discover, link to, and control over 300 models of cameras on their local network. For those using Iris-enabled cameras, the platform is built directly into the device’s firmware, connecting instantly to the cloud without any additional hardware or complex setup.

This direct-to-cloud capability debuts alongside broad support from leading PTZ camera manufacturers, including AIDA, BirdDog, Bolin, BZBGear, Everet, HDKATOV, Lumens, Marshall, NEOiD, Telycam, and Z CAM. Together, these integrations position Iris as the leading software standard for camera control.

Near-Universal Compatibility
Iris is designed to ensure that no production is left behind, even if its cameras aren’t equipped with Iris-enabled firmware. With the innovative Iris desktop utility and browser-based interface, virtually any PTZ camera can be connected and controlled without hardware. This bridging software allows production teams to unlock advanced automation and PTZ control features in cameras from brands not yet natively supported, ensuring that even legacy or third-party hardware can access the platform’s capabilities, extending equipment life and maximizing investment.

Real-World Impact Across Industries
The Iris platform is a reimagining of what’s possible in nearly any type of production. Houses of worship can empower volunteer teams to deliver professional-looking livestreams using automation and visual effects. Educational institutions can manage cameras across lecture halls with a centralized, remote-control room. Corporate teams can produce executive communications and all-hands meetings across multiple offices. Media producers can collaborate in real time across locations for seamless productions. With Iris, even remote interviews become effortless: ship a camera, plug it in, and instantly access the video and controls in your Iris account.

By removing traditional barriers to camera control and production management, Iris empowers creators to focus on what matters most: telling compelling stories and delivering exceptional experiences. Users can update any Iris-enabled camera firmware to instantly enhance their PTZ camera.

Available Now
The Iris platform is available at tryiris.ai for content producers to begin connecting cameras immediately. Additionally, its software is included in select camera manufacturers through simple firmware updates. The platform’s flexible pricing model—which includes a free tier for individuals whose productions use one camera source—means users only pay for the size of productions they produce, making professional-grade capabilities accessible to organizations of all sizes. With plug-and-play setup and an intuitive interface, teams can begin transforming their workflows within minutes.

Tags: IRIS
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