Organizers of Beijing InfoComm China have released their 25+page white-paper and report titled A World of Cutting-Edge Pro-AV: China’s Pro-AV Market Overview & Opportunities. The report serves as an educational guide and resource for global Pro-AV professionals, system integrators, and end-users to better understand how China is shaping the digital landscape and the opportunities to learn from and collaborate with many of its innovators.
China’s Pro-AV sector is at a pivotal point of transformation, shaped by the convergence of AV, IT, and emerging digital technologies. The country’s growth engine is underpinned by large-scale digital infrastructure investment, enterprise modernization, and strong demand across education, commercial, and public-sector verticals, with expectations to reach US$97.5 billion by 2028 – representing the largest market share in global Pro-AV.
Technologies such as AI-enabled automation, real-time collaboration platforms, and interactive display ecosystems are rapidly becoming baseline requirements rather than differentiators. Sustainability is also emerging as a core priority across the Pro-AV value chain. Heightened awareness of environmental responsibility, coupled with stricter regulatory requirements and evolving end-user expectations, is accelerating the adoption of sustainable manufacturing practices and environmentally responsible product design. These factors and forces acting in unison is the driving force behind Pro-AV and IT innovations in China.
The report highlights market data, recent government initiatives, as well as Pro-AV trends in China, from hybrid meetings to integrated solutions, to digital transformation to intelligent (SMART) service scenarios. In addition,14 selected case studies from manufactures and solution provides are illustrated including those who are “export-ready” and seeking new partners with brand features such as global support, customization, and adherence to international standards. Case studies include real-life product implementation projects from InfoComm China 2026 exhibitors: AISPEECH, BOLIN TECHNOLOGY, CREATOR, DSPPA, EZPRO, IDSTE, MVIEWER, MUXWAVE, RELACART, SAMPLEX, SEEMILE, SHURE, TAIDEN, and TRACKSTAR. The case examples cover a multitude of sectors from hotels & restaurants, to education, to commercial sectors such as finance, to government sectors such as houses of parliament and implementations ranging from AI intelligent audio systems for the classrooms to holographic invisible LED screens applied to bank facades.
In line with InfoComm China’s strategic shift toward global integration, the report concludes with additional details on how readers can connect with the export-ready and similar companies illustrated in the report at Beijing InfoComm China 2026. The new International Visitor and Invited Guest programs launching at this year’s event also include tools and resources for overseas visiting professionals to navigate their way to China, through the fair, and efficiently network and conduct business deals. The Invited Guest program offers fully hosted flights to InfoComm China, hotel accommodation, and an array of personalized services to help with sourcing and business-match-making for high-volume technology buyers and decision makers.
For 20 years, Beijing InfoComm China has served as the most professional and influential platform for promoting and expanding China’s global Professional Audio-Visual (Pro-AV) industry. Through decades of bringing together manufacturers, solution providers, IT system integrators, and end users of Pro-AV, Beijing InfoComm China has become Asia’s premier Hub for Pro-AV excellence. Taking place from 15-17 April 2026, at the China National Convention Center (CNCC), the show marks the beginning of a landmark era: the 20th year of the InfoComm China brand, followed by the 20th edition of the tradeshow in 2027. From an exhibition floor hosting over 400 companies and welcoming over 26,000 professional visitors, to a world-class conference lineup of Pro-AV industry movers & shakers, to delighting audiences with innovative and immersive themed zones, InfoComm China is where China is shaping the digital forward future.
