Martin Audio has announced strategic changes to its distribution set-up in China, masterminded by Singapore-based Generation AV, which represents the British manufacturer in the APAC territories.


While existing distributor, Sino Hui Feng, will continue to handle the Entertainment market, under which Martin Audio has achieved great success in some of the leading nightclubs across the country, as of June 1, 2020 they will be joined by Guangzhou Guidance AV Technology Ltd Co. They will be responsible for developing many new market opportunities on top of existing Martin Audio foundation in China, including the Hong Kong and Macau territories.

Guangzhou Guidance is a newly established Professional Audio Company, with headquarters in Guangzhou, led by General Manager, Xu (Rico) Ruixian. Explaining the reasoning behind the new appointment, Generation AV Managing Director, Dave McKinney, said, “The members of the new Guangzhou Guidance team have a long history in the Chinese audio industry and the company has quickly established its dealer network across the country, with a strong support network in place.

“Martin Audio already has a great brand name in China, and with a great distributor like Guangzhou Guidance AV Technology now partnering with us, we feel confident Martin Audio will be more accessible to more customers across the country.”

Stated Xu Ruixian, “With the latest product releases from Martin Audio—such as Blackline XP, the expanded Adorn Series, and of course the new Wavefront Precision WPS Series—we are now set up to show and demonstrate these products to all regions of China. We look forward to getting these in front of customers as soon as possible and are relishing the opportunity to promote this famous brand in China.”

In summary, Dave McKinney stated, “In an ever-changing market such as China, where we constantly need to adapt and change in order to progress, we feel we now have the perfect structure to support our Martin Audio customers in all markets. We are thankful to have two such great partners looking after our interests.”

And Martin Audio MD Dom Harter, added, “China remains an important market for Martin Audio, and with the breadth of our portfolio it’s important that we can maximise sales across vertical markets. The addition of Guangzhou Guidance as part of that strategy gives us every confidence the Martin Audio brand will grow stronger in China as a result.”