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Home COMMERCIAL AV NEWS

Genelec Hosts Installed Sound Training Seminars in Support of Sales Growth

11/03/2025
in NEWS, COMMERCIAL AV
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Genelec Hosts Installed Sound Training Seminars in Support of Sales Growth
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To support the continued international sales growth of Genelec’s Installed Sound loudspeaker solutions, the Finnish company has been hosting a series of in-depth training seminars for integrators across Singapore, Malaysia and Thailand.

Hosted in conjunction with local Genelec distributors Broadcast Professional and Fuzion Far East, the sessions were run by Genelec Installed Sound expert Fredrik Setterberg. After providing some background to Genelec’s own history and design philosophy, Setterberg went on to explain the key technologies behind Genelec’s Installed Sound solutions, before focusing on the Smart IP family of networked audio loudspeakers and subwoofers.

Originally launched in 2019, the growing Smart IP range provides flexible power, audio, and management features via a single standard CAT cable. Producing studio-quality audio with superb clarity, intelligibility and uniform coverage, all models are powered via PoE and can be freely combined on a Dante or AES67 network. Comprising on-wall, in-ceiling, and pendant loudspeaker models, the addition of the new Smart IP 3440A subwoofer finally allows integrators to create exceptional sounding full-range PoE loudspeaker systems which are entirely scalable.

Setterberg then spent some time discussing the Dante protocol and Genelec’s sophisticated Smart IP Manager configuration software, which integrates tightly with the internal DSP hardware within every Smart IP model. Smart IP Manager enables installers to configure an almost unlimited number of rooms, zones, loudspeakers, and audio channels. It includes system organisation, status monitoring, and a versatile room equalisation tool set – which helps Smart IP systems adapt to even the most challenging acoustic environments. Finally, listening sessions allowed attendees to audition both the sound quality – and impressive SPL – that Smart IP offers.

“Since the launch of Smart IP, we’ve steadily seen our profile in Installed Sound extend beyond our Nordic heartlands to a much wider international audience,” commented Setterberg. “The attendees at each of these seminars have already started to embrace the opportunities that networked audio offers, and we see huge potential in SE Asia for our Installed Sound technology – and Smart IP in particular. We’d like to warmly thank everyone that attended, and our friends at Broadcast Professional and Fuzion Far East for helping to make these events such a success. Lastly, we’re really looking forward to returning to the region for more training sessions soon.”

Tags: Genelec
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