Looking to drive its growth simultaneously in several strategic regions, Hisense, the industry leading manufacturer and marketer of innovative, award-winning display, audio, mobile and appliance solutions, has appointed Exertis ProAV Australia to serve as a distribution partner for commercial displays in Australia, New Zealand, Malaysia and Singapore, according to Exertis ProAV Australia President and CEO Kevin Kelly.
“Over the last 51 years Hisense has emerged as a leading global supplier of a broad range of televisions, mobile, IT, optics and even intelligent transportation,” Kelly said today, “The Hisense brand has come to be recognized in over 160 countries around the world as being synonymous with innovation, reliability and value. Partnering with Exertis ProAV Australia is going to take their visual and audio business, especially those of interactive displays and digital signage, to an entirely new level of success throughout Australia, New Zealand, Malaysia and Singapore.”
Hisense was founded in 1969 in Qingdao, China and for five decades has been committed to developing innovative consumer electronics products. Today, Hisense is the No.4 TV brand in the world. The company has built 54 overseas companies and utilizes 16 high-end international production facilities in Europe, Central America and South Africa and so on. Hisense also has 16 research and development centers worldwide with the sole aim of delivering first-rate and high-quality products that improve the lives of consumers. The company’s mission is to make life simpler, better and more entertaining through carefully designed and well-built products.
Exertis ProAV Australia General Manager Nick Cocks emphasized that, “Hisense understands the value of working with a distribution partner that can provide deep and broad reach into all of the markets it wants to grow in. Exertis ProAV is unique in that we have the ability to serve as the single point of contact for all four regions.”
Morris Luo, General Manager of the Hisense B2B Business Development Department, noted that, “Exertis ProAV’s understanding of the customer needs across all verticals in each of these markets is going to provide Hisense with the intelligence, sales and service support we need to further grow our business in these four very important regions. We look forward to working closely with the entire Exertis ProAV Australia team!”
