Following a standout keynote at Integrated Systems Europe (ISE) 2026, AVI-SPL has confirmed a major strategic investment in artificial intelligence through an executive advisory engagement with Sol Rashidi, one of the world’s leading authorities on enterprise AI transformation.
Rashidi took the main stage at ISE 2026 to address how organizations can move beyond AI experimentation and into scalable, enterprise-grade execution. Building on that message, AVI-SPL’s engagement with Rashidi formalizes the company’s commitment to embedding AI across customer solutions, service delivery, operations, and the employee experience.
“AI is not a future initiative for us; it is a strategic priority today,” said Julian Phillips, Senior Vice President and Managing Director, XTG at AVI-SPL. “Our customers are already asking us how to use AI in practical, responsible ways to improve experiences, operations, and outcomes, and we are already exploring multiple business cases and applications. Partnering with Sol ensures we are not just experimenting, but building a disciplined, enterprise-ready approach to AI that creates real value.”
Turning ISE Insight into Enterprise Action
AVI-SPL has positioned artificial intelligence as a core pillar of its long-term strategy, recognizing its role in reshaping how technology-enabled environments are designed, managed, and experienced. The advisory engagement with Rashidi represents the company’s first major strategic investment in AI leadership, signaling a shift from exploration to execution.
Rather than focusing solely on automation or incremental efficiency gains, Rashidi is advising AVI-SPL on how AI can responsibly enhance customer experiences, strengthen service delivery, improve operational resilience, and empower employees across its global organization.
From Keynote to Capability
Rashidi is widely recognized for guiding global enterprises through large-scale AI transformations. At ISE 2026, she emphasized the need for clear governance, measurable outcomes, and human-centric design—principles reflected in her Human Amplification Index™ (HAI™), which evaluates whether AI initiatives genuinely increase human capability.
“Most organizations are still talking about AI in theoretical terms,” said Sol Rashidi. “AVI-SPL is focused on applying AI at enterprise scale, with the right guardrails, and with a clear focus on amplifying human contribution. Our work together will focus on moving from experimentation to execution in a way that builds trust and delivers real outcomes.”
Building Enterprise-Grade AI Capability
Through the engagement, Rashidi is working directly with AVI-SPL’s executive leadership team to shape AI strategy, governance, and prioritization across customer-facing solutions, managed services, internal productivity, and long-term innovation.
“This is not about chasing hype,” Phillips added. “It is about building a thoughtful, enterprise-grade approach to AI that strengthens our business, our customer outcomes, and our industry leadership.
