Audio-Technica S.E.A. has formalized a significant tripartite partnership with JB Music, the official distributor for Audio-Technica in the Philippines, and Qorsys AV Technologies, the authorised Philippines Distributor of QSC Systems. This collaboration, announced during the International Systems Expo (ISE) 2025 in Barcelona, marks a major milestone in Audio-Technica’s ongoing commitment to the Philippines and sets a benchmark for future partnerships in the region’s professional and commercial audio sectors.
The partnership strategically aligns the strengths of Audio-Technica S.E.A., JB Music, and Qorsys AV Technologies to deliver industry-leading audio products and services to customers across Philippines.
As part of the agreement, JB Music & Qorsys AV Technologies will share common resources and technical support from Audio-Technica S.E.A. to ensure service excellence to the users. This collaborative framework is designed to drive innovation, enhance customer satisfaction, and position Audio-Technica for continued success in the growing ASEAN market.
“This tripartite partnership reflects our careful and deliberate strategy to strengthen Audio-Technica’s presence across ASEAN, while fostering long-term relationships with our partners,” said Teng ShaoKai, Managing Director at Audio-Technica S.E.A.. “The collaboration with JB Music and Qorsys underscores our commitment to providing outstanding value to our customers, ensuring product excellence, and expanding our leadership in the professional and commercial audio industries.”
Ramon Borja, General Manager at Qorsys AV Technologies mentioned, “We’re excited to kick off 2025 with this incredible partnership! We’re pleased to announce that we’ve already started providing A-T products to our system integrator partners, who have responded positively. Several proposals are already incorporating our products.”
The announcement at ISE 2025 highlights Audio-Technica’s forward-thinking approach to the professional audio market. By leveraging the strengths of its key regional partners, Audio-Technica aims to expand its footprint and solidify its position as a global leader in audio technology.
“I am delighted to announce that Qorsys has been appointed as our Master Partner. Our tripartite partnership with Qorsys and ATSEA will enable us to enhance our offerings to our existing clients by providing exceptional products from Audio-Technica and advanced DSP solutions from Q-Sys and saturate the commercial market further.” said Michael Joseph De Vera, Pro Audio Manager at JB Music.
“We are thrilled to announce this ground-breaking tripartite agreement between JB Music, Audio-Technica, and Qorsys. Our families have been good friends for decades and now we can call each other business partners. This collaboration paves the way for innovative advancements in the audio industry and reaffirms our commitment to delivering accessible exceptional quality and cutting-edge technology to our customers in the Philippines . Together, we aim to elevate the standards of audio experiences, ensuring that our community has access to the best sound solutions available,” said Jerico Salango Fernando, President of JB Music.
Audio-Technica anticipates that bringing together the AV and systems integration industry will be a key driver of business growth. This partnership is poised to set a new standard for collaboration and excellence in the ASEAN region, delivering unparalleled value to customers and strengthening Audio-Technica’s role as a trusted leader in the professional and commercial audio sectors.
