The Absen Spring ProAV Event, held at Absen’s Intelligent Manufacturing Centre on February 27th, 2024, was themed “Voice of the Future!” The occasion exceeded all expectations, hosting 100+ attendees who were the most reputable professionals in the ProAV industry from over 30 countries around the globe.
Absen outlined its ProAV strategy and showcased the company’s optimistic annual growth and plans for operational cost reduction, which serves as a springboard into a day full of insightful forums and speeches.
Hansen Ding, Chairman of the Absen Board, kicked off the event with a welcome speech. Then, the stage was handed to Sasha Liu, the General Manager of the overseas sales system, who gave an overview of Absen’s current status and introduced the company and its strategies to the ProAV market. Absen Vice President Dr. Deng was the next in line to shine a light on Absen’s product and technological layout across the ProAV industry.
Several keynote speeches followed, and a series of new products were announced by the Vice President of the Overseas Sales Team, Yuki Yu, Azalea Hu, and Linda Chen. New products include Ultimate Micro LED Display CL V3, Absenicon X series widescreen and Absenicon M V2 Series are debuted. All adopt the most cutting-edge Micro LED display technology to achieve all-around upgrades in display effect, consistency, contrast, power consumption, image quality, protection, etc. Designed for retail applications, the KV3 Series that was presented has high brightness, exceptional image clarity, and easy customization that offers endless creative possibilities and captivating storytelling.
Absen Green, the company’s response to the growing awareness of environmental issues, was delineated by Doris Li, Absen’s international director. The rest of the afternoon was devoted to a series of panel discussions with the participation of guest speakers. The first one shares the theme of the event: Voice of the Future. Hosted by Absen’s Ruben Rengel, the five panellists were Michael Walsh, CEO of DGI, from the United States; Pawel Wolski, Project Manager from Universal Japan; John Riley, Senior Vice President of sales, Exertis Almo; Aziz Martin, Planning Manager for Macom; and Stuart Holmes, Executive Director of Midwich. The participants investigated a wide range of pressing topics, including Sustainability in the PRO AV Industry, LED Technology: A New Game in our Industry full of possibilities, and AI in the PRO AV Industry. The illuminating remarks given by the panellists kept the audience engaged, offering much to digest and discuss over coffee during the break that followed.
The second forum, Future of Workplace, was preceded by speeches from experts who partnered with Absen. First, Gil Lopez, Integrated Communications Technology Architect and Principal of Shen Milsom & Wilke, described how the composition of the workforce had transformed, then examined the new technologies and the virtual conferencing workflow that would underpin the future workplace. Paul Vander Plaetse, Founder and CEO of Absen partner VuWall, shared his expert insight into the future of control rooms and visualization suites. With over 5,000 global brand installations to its name, VuWall has experienced the evolution of control rooms. New technological advances such as AV-over-IP enable flexibility and expandability to networked video wall systems, creating opportunities with less expensive, simpler systems. Dawson Cai, VP of Product at Yealink, interpreted the role of AI in the innovative workplace of the future. Working with secure AI and a Microsoft Teams backbone, Yealink sees the implementation of hybrid offices as a predictable trend for all corporations. The final speaker was Mark Walker, Managing Director of B-Tech, who examined the possibilities of videowall mounts with reference to the transition of panel technologies from LCD to DVLED screens. Bolstered with expert insight, the event segued into the ‘Global AV display trends in the corporate environment’ roundtable discussion hosted by Absen director of Industry Development Darren Matthew Banks. Panellists giving their views in the forum were SM&W Principal Gil Lopez, One Diversified’s National Purchasing Manager Craig Lloyd, Richard Mackie, Technical Solutions Architect at ProAV Ltd, and Rene Schaddelee, CEO of AVEX International.
Absen rounded off a fruitful day of activities with a spectacular evening dinner event, where partners and customers could confer on the information from the day and mingle in a relaxed and comfortable atmosphere.
The Spring Event was strategically significant for Absen to keep partners abreast and apace with its inspirational trajectory. The impact was palpable, provoking interest and discussion for a future aligned with the positivity Absen itself was able to share. The company extends a big thank you to all the participants and its partners – and a special note of thanks to the event sponsors, B-TECH and NOVASTAR, for their contributions to a very successful Absen Spring Event.
