On 10 April 2025, Chery Automobile hosted its “Hybrid Night and Open‑Source Initiative Launch” in Wuhu, Anhui Province. Carried live by CCTV News, the show introduced Chery’s latest global hybrid platform, an accompanying technical standard, and an open‑source roadmap, marking the brand’s shift from follower to leader in the hybrid arena.
To reflect that message, Chery set out to create a stage environment that was equally forward-looking, immersive, dependable, and capable of supporting the broadcast. They turned to INFiLED’s AP2.5 to bring that vision to life.
One Product, Three Screens
To create an immersive and visually compelling environment, the launch utilized three AP2.5 indoor LED screens from INFiLED: one main screen, one double‑sided hanging screen, and one curved screen.
Main Screen and Double-Sided Hanging Screen: The central stage featured a massive 192㎡ main screen delivering high-definition visuals that encapsulated the event’s core themes. Suspended above was a 96㎡ double-sided hanging screen capable of simultaneous front and rear display. This design ensured optimal viewing angles for the audience and provided clear teleprompting for presenters, enhancing the overall professionalism and flow of the event.
Curved Screen: Positioned in another area of the venue, a 13m x 4m ultra-wide curved LED screen extended the visual landscape, creating a panoramic and immersive exhibition space. Displaying serene images of blue seas and distant mountains, the screen transformed the venue into a tranquil yet dynamic environment. The vehicles displayed in front of the screen appeared to traverse through a digital ocean, blending natural beauty with futuristic technology. This setup facilitated natural interactions between attendees and the exhibits, bringing the concept of sustainable mobility to life.
Why AP2.5 Was Selected
The AP2.5 series was chosen for its superior performance and adaptability to the event’s requirements:
- High Visual Quality: The AP2.5 series, with its refresh rate of up to 7680Hz and a contrast ratio of 10,000:1, delivers exceptional image clarity and color accuracy. This ensures that intricate details of Chery’s hybrid technology are vividly showcased, capturing the attention of both the live audience and viewers tuning in via the CCTV News broadcast. Moreover, the high refresh rate and precise color calibration eliminate visual artifacts such as flickering or color discrepancies, maintaining a consistent and professional appearance across various camera angles and lighting conditions.
- Wide Viewing Angles: Offering 170° horizontal and vertical viewing angles, the screens provided consistent image quality from various perspectives, crucial for large venues and diverse audience placements.
- Brightness Levels: The screens supported brightness levels up to 1000 nits for indoor settings and 5000 nits for outdoor conditions, maintaining vivid displays under varying lighting environments.
- Flexible Installation: The AP2.5 series supported curved surface adjustments with nine adjustable angles (±10°, ±7.5°, ±5°, ±2.5°, and 0°), allowing for creative and customized screen configurations.
- Efficient Setup: Featuring a lightweight design at 5.9kg per cabinet and INFiLED’s patented quick-lock system, the screens could be installed swiftly, meeting the tight schedules typical of live events. Additionally, the AP’s 15 m hanging and 10 m stacking limits provided generous headroom for scenic designers.
The successful execution of Chery’s Hybrid Night event was made possible through the strategic collaboration between INFiLED and CloudBro. INFiLED provided advanced LED display technology, while CloudBro contributed its extensive experience in event production and professional audio-visual equipment rental. This partnership ensured that the visual elements were not only technically superior but also meticulously aligned with the event’s thematic goals.
CloudBro is a comprehensive service provider specializing in professional audio-visual solutions and equipment rentals for large-scale performances, public relations events, and exhibitions. As a core strategic partner of INFiLED in the domestic rental market, CloudBro shares an innovation-driven philosophy, continually delivering cutting-edge solutions.
Chery’s Hybrid Night demonstrated how thoughtful LED solutions can do more than just decorate a stage—they can streamline production workflows, enrich storytelling, and extend a brand’s message from the show floor to millions of remote viewers. By integrating advanced display technology with creative stage design, the event set a new benchmark for immersive automotive presentations.
INFiLED and CloudBro are proud to have supported this milestone and look forward to collaborating on future, even more immersive and sustainable showcases that push the boundaries of audience engagement and technological innovation.
