In 2024, the INFiLED team installed two outdoor screens at Zhonghai Plaza in Huizhou. Both screens belong to the LX series; one is mounted on the exterior wall of the plaza’s shopping centre, while the other is positioned in the plaza’s outdoor atrium. These screens are utilized to display promotional videos for events and advertisements for various brands within this newly opened venue that combines dining, shopping, and entertainment.
Challenges in the Project’s Visual Layout
The plaza management identified two key requirements for the screens, ensuring they met both functional and aesthetic needs.
First, the screens had to boast a high resolution. This was essential to keeping all content, whether text, images, or videos, crisp and clear from various viewing distances. Brightness was equally important; the screens had to be bright enough to stand out against direct sunlight, ensuring visibility throughout the day, and needed to have adjustable settings to minimize glare and enhance comfort during the evening.
Next, given that these screens were placed outdoors, they had to be highly resistant to water and dust. Superior durability is needed for dependable performance, significantly lowering the chances of malfunctions and reducing the frequency of maintenance.
INFiLED’s Visual Solutions for the Plaza
Considering Huizhou Zhonghai Plaza’s requirements, the INFiLED team selected the LX series screens for this project display solution.
The LX series demonstrated impressive performance, particularly in terms of display quality. It was utilized to create a 129.5 m2 screen on the exterior wall of the shopping centre, featuring a resolution of 3552*1344, and a 42 m2 screen situated in the plaza atrium with a resolution of 2688*1024. This configuration guaranteed that the displayed content would remain distinctly visible. Both screens have sophisticated light sensors that automatically modify brightness in response to surrounding light conditions, ensuring optimal visibility.
Regarding durability, the screens have an IP65 protection rating, ensuring dust and liquid penetration resistance. Additionally, to facilitate users in understanding the operational status of the screens, the LX series screens were equipped with a Display Monitoring System (DMS) that transmits real-time status information to the operating backend through a cloud server. This system provides data on temperature, power consumption, and fault alerts, allowing technicians to perform maintenance promptly.
INFiLED has developed captivating visual display solutions for several prominent commercial areas in China, such as the Henderson Metropolitan Shopping Center in Shanghai and the Wanda Plaza in the Chaoyang District of Beijing. The INFiLED screens utilized in these projects operate reliably, providing clear and bright visuals, which led Huizhou Zhonghai Plaza to invest in the company’s solutions.
The installed LX series screens showcased a stunning array of vibrant and creative visuals that captivated the attention of passersby. These screens not only enhanced the aesthetic appeal of the plaza but also served as an engaging medium for advertising and artistic expression, drawing in consumers with their dynamic content.
Moreover, the performance of these screens was nothing short of impressive. They operated flawlessly throughout extended periods of use, demonstrating exceptional reliability and durability. Even in the face of challenging weather conditions, such as heavy rain or intense heat, the screens maintained functionality without any signs of malfunction.
As a result, the screens have emerged as a distinctive feature of Huizhou Zhonghai Plaza, enhancing the overall experience for customers.
