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Home COMMERCIAL AV NEWS

G&D Reshapes Middle East Strategy with New Regional Representative

10/06/2026
in NEWS, COMMERCIAL AV, Latest
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G&D Reshapes Middle East Strategy with New Regional Representative
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G&D has updated its sales structure in the Middle East, appointing CT Square as an authorised regional representative as the company looks to strengthen its local presence and support capabilities across the region.

Under the new arrangement, CT Square will represent the G&D brand throughout the Middle East, providing sales and application engineering services. The company will also support the deployment and design of VuWall solutions through application engineering services, working alongside G&D’s existing direct sales organisation.

The appointment follows a change within G&D’s regional team, with the company confirming that Tamby Alasker is no longer employed by, or representing, G&D. Customers and partners have been assured that existing projects, agreements, pricing structures and warranties remain unaffected.

According to G&D, sales activities and project support will continue to be coordinated through its German headquarters and VuWall Germany, ensuring continuity for customers throughout the transition. The company has emphasised that all authorised channels will remain closely aligned, allowing customers to engage directly with headquarters or work through regional representatives depending on their requirements.

Importantly, the established sales structure for VuWall in the Middle East remains unchanged. Haroutioun Ohannessian will continue serving as the company’s dedicated VuWall contact for the region, maintaining continuity for existing customers and channel partners.

For regional integrators and end users, the changes are intended to provide greater access to local expertise while retaining direct links to factory-backed support. As projects become increasingly complex and demand for integrated control room and visualisation environments continues to rise, manufacturers are placing greater emphasis on combining regional presence with global technical resources.

The points of contact remain:

  • G&D Headquarters: Mirko Aubel, EVP EMEA G&D and VuWall, (mirko.aubel@gdsys.com)
  • CT Square: Chandresh Shah, Sales Representative ME G&D VuWall (cshah@ctsquare.com)
  • VuWall: Haroutioun Ohannessian, Sales VuWall, ME (h.ohannessian@vuwall.com)
Tags: VuWallG&DCT Square
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