No Result
View All Result
Wednesday, 18 February 2026
  • Login
Systems Integration Asia
  • Home
  • COMMERCIAL AV
    • All
    • NEWS
    • SOLUTIONS
    • INDIA
    • CASE STUDIES
    • FEATURE
    • VIDEOS
    Neutrik Group Expands NEUTRIK Distribution in India

    Neutrik Group Expands NEUTRIK Distribution in India

    Shure Advances Scalable Enterprise Collaboration with MXA320 Table Array Microphone

    Shure Advances Scalable Enterprise Collaboration with MXA320 Table Array Microphone

    Rise Broadcast Unveils ‘Elevate’ Leadership Accelerator to Strengthen Women’s Path to Senior Roles

    Rise Broadcast Unveils ‘Elevate’ Leadership Accelerator to Strengthen Women’s Path to Senior Roles

    NEXO Announces New Distribution Partners in Australia

    NEXO Announces New Distribution Partners in Australia

    Visionary Strengthens IPTV Strategy with Ryan Nowak Appointment as VP of IPTV & Signage Solutions

    Visionary Strengthens IPTV Strategy with Ryan Nowak Appointment as VP of IPTV & Signage Solutions

    NEXO Delivers Exceptional Intelligibility in Zhengzhou’s International Exchange Center

    NEXO Delivers Exceptional Intelligibility in Zhengzhou’s International Exchange Center

    Inside China’s Next Phase of Pro-AV Development

    Inside China’s Next Phase of Pro-AV Development

    AVIXA Brings InfoComm EDGE to Dubai in 2026, Redefining How Decision-Makers Experience Pro AV

    AVIXA Brings InfoComm EDGE to Dubai in 2026, Redefining How Decision-Makers Experience Pro AV

    ISE 2026 Pushes Beyond with a Record-Breaking Show of Innovation, Creativity and Industry Momentum

    ISE 2026 Pushes Beyond with a Record-Breaking Show of Innovation, Creativity and Industry Momentum

    Trending Tags

    • PALM
    • PALM Expo
    • PALM Sound & Light Awards
    • El Palmeral Resort
    • retail
    • Retail Asia Expo
    • Coretronics
    • Language interpretor
    • Margareta Anastasiaa
    • Coretronic
    • Retail Technology
    • Ultra-Stretch
    • miniature electret microphone
    • Beating Retreat Ceremony
    • smart retail solutions
    • Retail Digital Signage Expo
  • SI ASIA
    • Digital Magazine
    • SI Asia E-newsletter
    • SI India E-newsletter
  • Events
  • Subscribe
  • Contact Us
  • Home
  • COMMERCIAL AV
    • All
    • NEWS
    • SOLUTIONS
    • INDIA
    • CASE STUDIES
    • FEATURE
    • VIDEOS
    Neutrik Group Expands NEUTRIK Distribution in India

    Neutrik Group Expands NEUTRIK Distribution in India

    Shure Advances Scalable Enterprise Collaboration with MXA320 Table Array Microphone

    Shure Advances Scalable Enterprise Collaboration with MXA320 Table Array Microphone

    Rise Broadcast Unveils ‘Elevate’ Leadership Accelerator to Strengthen Women’s Path to Senior Roles

    Rise Broadcast Unveils ‘Elevate’ Leadership Accelerator to Strengthen Women’s Path to Senior Roles

    NEXO Announces New Distribution Partners in Australia

    NEXO Announces New Distribution Partners in Australia

    Visionary Strengthens IPTV Strategy with Ryan Nowak Appointment as VP of IPTV & Signage Solutions

    Visionary Strengthens IPTV Strategy with Ryan Nowak Appointment as VP of IPTV & Signage Solutions

    NEXO Delivers Exceptional Intelligibility in Zhengzhou’s International Exchange Center

    NEXO Delivers Exceptional Intelligibility in Zhengzhou’s International Exchange Center

    Inside China’s Next Phase of Pro-AV Development

    Inside China’s Next Phase of Pro-AV Development

    AVIXA Brings InfoComm EDGE to Dubai in 2026, Redefining How Decision-Makers Experience Pro AV

    AVIXA Brings InfoComm EDGE to Dubai in 2026, Redefining How Decision-Makers Experience Pro AV

    ISE 2026 Pushes Beyond with a Record-Breaking Show of Innovation, Creativity and Industry Momentum

    ISE 2026 Pushes Beyond with a Record-Breaking Show of Innovation, Creativity and Industry Momentum

    Trending Tags

    • PALM
    • PALM Expo
    • PALM Sound & Light Awards
    • El Palmeral Resort
    • retail
    • Retail Asia Expo
    • Coretronics
    • Language interpretor
    • Margareta Anastasiaa
    • Coretronic
    • Retail Technology
    • Ultra-Stretch
    • miniature electret microphone
    • Beating Retreat Ceremony
    • smart retail solutions
    • Retail Digital Signage Expo
  • SI ASIA
    • Digital Magazine
    • SI Asia E-newsletter
    • SI India E-newsletter
  • Events
  • Subscribe
  • Contact Us
No Result
View All Result
Systems Integration Asia
No Result
View All Result
Home COMMERCIAL AV INDIA

Thiruvalluvar Statue Glows in Brilliant Audio-Visual Exponence

AV Triumvirate Christie, MSS World, Knownsense Studios Take the Honour for the Prideful Son et Lumière at the ‘Statue of Wisdom’

15/05/2025
in INDIA, CASE STUDIES
0
Thiruvalluvar Statue Glows in Brilliant Audio-Visual Exponence
0
SHARES
Share on FacebookShare on Twitter

Thiruvalluvar, one of the earliest Tamil poet-philosophers from ancient India, is spreading his message in the most modern of the communication means. The ‘Statue of Wisdom’ – that the 133-feet high sculpture of his standing top near Kanyakumari is called – is disseminating that wisdom through a captivating projection mapping of sound and light show created as part of the statue’s silver jubilee celebrations.

SIAsia presents a snapshot:

……………………………………………………

The statue of Thiruvalluvar, sculpted in stone, scaling 133 feet, was erected on a small island near Kanyakumari on the first of January, 2000 near Kanyakumari, as a tribute to the great poet-philosopher who authored the famous Thirukkural, the ancient Tamil text on morality, consisting of 1330 short couplets.

Sculpted by famous sculptor Ganapathi Sthapathi, the statue is actually measures 95 feet, with a 38-feet pedestal forming its base. Together, they make up 133 feet denoting the same number of chapters of the three-book composition. While the 38-feet pedestal denotes the first book of 38 chapters on human virtues, the actual statue of Thiruvallur, scaling 95 feet, denotes second and third books on composed on wealth and love.

Statue of Wisdom glowing in vividity of colours- photo courtesy: Knownsense

The right hand of the statue with three fingers pointing skywards signifies the three cantos of the book- Aram, Porul, and Inbam (Virtue, Wealth, and Love, respectively). The 7000-ton monolith is regarded as a grand cultural fusion, owing to its juxtaposition beside the famous Vivekananda Rock Memorial.

Having installed the statue with a fusion of grand parameters, the government of Tamil Nadu decided to celebrate the silver jubilee in even grand fashion, with a fusion of audio-visual technology.

Thus came on board the New Delhi-based systems integrator MSS World, along with Ahmedabad-based content creator Knownsense Studios, and Christie, bringing their masterly creative work to life by means of seven pure laser projectors.

This remarkable installation, inaugurated by Tamil Nadu Chief Minister M.K. Stalin, combines state-of-the-art technologies with cultural storytelling to create an unforgettable experience for visitors.

The nightly laser projection show celebrates the teachings of Tamil poet Thiruvalluvar through his literary masterpiece, Thirukkural, with narration in both Tamil and English. Designed to captivate audiences and instill timeless values, the project elevates the cultural and educational appeal of this iconic heritage site, which is one of the must-visit spots in Tamil Nadu.

Pratik Wadhwa

“We selected Christie RGB pure laser projectors for their unparalleled performance and durability in large-scale outdoor installations,” said Pratik Wadhwa, CEO, MSS World. “The Griffyn Series’ RGB pure laser illumination provides exceptional color vibrancy, while its rugged yet compact footprint allowed us to overcome various onsite challenges and deliver stunning imagery and seamless operation.”

The illumination seen from another angle. Photo Courtesy: Knownsense

The project faced significant challenges stemming from the demanding coastal environment. Positioned 650 meters (2,133 feet) away, the source required marine-grade cables to transmit content across the sea to the projectors mounted on a rocky outcrop near the statue. The long throw distance of 420 meters (1,377 feet) further necessitated the use of custom-designed enclosures to protect the projectors and precise calibration to achieve optimal image quality. Despite these complexities, MSS World, in collaboration with content creation firm Knownsense Studios, delivered a seamless and visually captivating experience.

The Griffyn 4K35-RGB projectors, renowned for their wide color gamut and ultra-sharp 4K resolution, enabled vivid imagery and seamless storytelling on the Thiruvalluvar Statue, even against its textured dark stone surface. The integration of advanced display technology and cultural narratives has drawn rave reviews from visitors, who described the experience as “spectacular” and “mesmerizing.” Even those who watched the show on a large screen powered by the M 4K25 RGB projector were equally impressed, praising the experience as “wonderful.”

“The Thiruvalluvar Statue light and sound show exemplifies how modern projection technology can breathe new life into cultural heritage sites,” added Wadhwa. “This initiative not only enhances the site’s appeal but also underscores the role of technology in making cultural experiences more accessible and engaging.”

Rishubh Nayar

Rishubh Nayar, Christie’s sales director for India, commented, “The Griffyn Series and M 4K RGB Series exemplify excellence in experiential installations, and this project highlights their transformative potential. With eight out of 10 large-scale projection mapping projects in India utilizing Christie solutions, we are proud to redefine immersive shared experiences, making them both memorable and enduring.”

www.mssworld.com

www.knownsense.coom

www.christiedigital.com

Tags: Knownsense StudiosThiruvallurMSS WorldChristie DigitalProjection MappingRishubh NayarPratik Wadhwa
Previous Post

tvONE Ships CALICO PRO 1200 and New CALICO PRO Firmware & Software

Next Post

Fulcrum Acoustic Appoints Audio Wizard in India

Related Posts

NEXO Delivers Exceptional Intelligibility in Zhengzhou’s International Exchange Center
COMMERCIAL AV

NEXO Delivers Exceptional Intelligibility in Zhengzhou’s International Exchange Center

by elissa@spinworkz.com
11/02/2026
tvONE Appoints Amit Singh as Regional Sales Manager for India and the Middle East
NEWS

tvONE Appoints Amit Singh as Regional Sales Manager for India and the Middle East

by elissa@spinworkz.com
28/01/2026
From Analog to AVoIP: How Samsung’s UniverSE Training Center Reimagined Campus-Wide AV with Dante Video
COMMERCIAL AV

From Analog to AVoIP: How Samsung’s UniverSE Training Center Reimagined Campus-Wide AV with Dante Video

by elissa@spinworkz.com
27/01/2026
Alphatec launches One AV
NEWS

Alphatec launches One AV

by Ram Bhavanashi
23/01/2026
ClickShare Wireless Room System Bundles Certified for Teams with Sennheiser
SOLUTIONS

ClickShare Wireless Room System Bundles Certified for Teams with Sennheiser

by Ram Bhavanashi
22/01/2026
Next Post
Fulcrum Acoustic Appoints Audio Wizard in India

Fulcrum Acoustic Appoints Audio Wizard in India

LATEST NEWS

Neutrik Group Expands NEUTRIK Distribution in India

Neutrik Group Expands NEUTRIK Distribution in India

18/02/2026
Shure Advances Scalable Enterprise Collaboration with MXA320 Table Array Microphone

Shure Advances Scalable Enterprise Collaboration with MXA320 Table Array Microphone

16/02/2026
Rise Broadcast Unveils ‘Elevate’ Leadership Accelerator to Strengthen Women’s Path to Senior Roles

Rise Broadcast Unveils ‘Elevate’ Leadership Accelerator to Strengthen Women’s Path to Senior Roles

13/02/2026
NEXO Announces New Distribution Partners in Australia

NEXO Announces New Distribution Partners in Australia

13/02/2026
Systems Integration Asia

Systems Integration Asia (SI Asia) is a trade publication dedicated to the professional audiovisual industry, technology managers and end-users in key vertical markets such as education...

About Us

Categories

  • CASE STUDIES
  • FEATURE
  • INDIA
  • LATEST
  • SOLUTIONS
  • VIDEOS

Browse by Tag

Allen & Heath Analog Way Asia Atlona Audinate AV Stumpfl barco biamp Bosch COMM-TEC Asia Limited Crestron Dataton Digital Projection Displays dnp dnp denmark Epson ESCO Extron Harman Hewshott IBM IHSE InfoComm Installation installations Kramer Leyard NanoLumens NEC Philips Powersoft QSC Renkus-Heinz RGBlink Samsung security Shure Sony Symetrix tech talk training Tripleplay Visionary Solutions Wyrestorm

Recent Posts

  • Neutrik Group Expands NEUTRIK Distribution in India
  • Shure Advances Scalable Enterprise Collaboration with MXA320 Table Array Microphone
  • Rise Broadcast Unveils ‘Elevate’ Leadership Accelerator to Strengthen Women’s Path to Senior Roles

Copyright © 2023 Systems Integration Asia . All rights reserved. Privacy Policy

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • COMMERCIAL AV
  • SI ASIA
    • Digital Magazine
    • SI Asia E-newsletter
    • SI India E-newsletter
  • Events
  • Subscribe
  • Contact Us

Copyright © 2023 Systems Integration Asia . All rights reserved. Privacy Policy