Yes. Systems Integration India Awards (SIIA) is back, with a purpose that is both humbler and nobler than mere Awards. This year’s awards has been curated not just to celebrate the excellent design and integration of AV but also about connecting, sharing, paying respect, celebrating the community spirit and a message of positivity.
The last 15 months or so have marked the course of the contemporary world with such an impact that, perhaps, one cannot find in any comparable phase of human history. Time tested individuals and institutions alike with the most complex of contradictions- fear and faith; despondence and deterrence; resignation and resilience; and, trepidation and togetherness.
From the midst of all that Indian AV industry persevered to its purpose. The tenets of tenacity it imbued over the decades stood it strong, and when we speak of this tenacity, what comes out even stronger is our sense of togetherness, as one industry, one community.
This very sense of togetherness is actually the essence of our identity; it not just binds us into one ‘integrated’ identity but also into a band of beautiful spectrum of life, and it is this resonance that rekindles the nerve and verve of our community to connect and emerge even stronger.
“We have seen the determination our industry had demonstrated all through the difficult times. We believe it’s time we celebrated that determination. For, it determines our quintessence, and contribution to our community, and society. It’s a programme we hope will soothe and bring pride to all involved,” says Ram Bhavanashi, Director-Shyamindira Media Networks, Co-Organiser of SIIA.
Co-organiser, Thomas Prakasam, Managing Director, Spinworkz Pte Ltd, adds, “we are well aware of the difficulties and struggles many in India including those from the AV industry are going through. Going ahead with the SI India Awards has not been taken lightly. The Awards of course celebrates the professionalism of our industry despite challenges. However this year our main focus of the Awards programme is on the AV community and its people. We want to recognise them and stand beside them during this turbulent period.”
Partners Standing Together for the Cause
“This year’s award is made possible because the partners who have joined us share our vision that this year, the Awards programme is all about the community,” said David Lim, Director, Industry Engagement, Spinworkz.
The SIIA Partners for this year are:
Corporate Category Partner: Beyerdynamic India Pvt Ltd
Education Category Partner: Shure Audio Technologies Pvt Ltd
Government Category Partner: Kramer Electronics India Pvt Ltd
Hospitality Category Partner: Harman International (India) Pvt Ltd
Infotainment Category Partner: Christie Digital Systems Inc.
In Collaboration With: InfoComm India GoVirtual
Supported By: AVIXA
“I am pleased to say that we are still getting enquiries for partnership and are open to discuss how brands can be part of this unique Awards programme,” added David.
The Awards will be held virtually on 16 September 2021. The last date for submission of projects is 06 August 2021. For full details on the Awards Categories and Budget Segments as well as the Submission page visit https://www.siindiaawards.com/
The three earlier editions of SIIA were about Celebrating AV Excellence; SIIA 2021 – reassuringly – is about Celebrating AV Determination.
We invite every Indian AVian to join us, and celebrate the determination with flying energy.
