French sound reinforcement manufacturer NEXO has announced an important change in distribution partnerships in the People’s Republic of China.
Effective April 1st, 2025, distribution of NEXO products in China will be shared between Hertz Group located in Guangzhou, Shanghai Haoyun Intelligent Technology Company Ltd, and Hong Kong-based CosmoVision.
“This move to an innovative new distribution model reflects not only the geographic size of the Chinese market, but also the expertise that each of these companies has developed in the specific market sectors in which they operate”, said NEXO Sales and Marketing Director Gareth Collyer.
“NEXO systems are prevalent in applications as diverse as touring, theatre, sports stadiums, hospitality and houses of worship, so specialist representation is essential in such a strategically important market as China.”
Commenting on behalf of Hertz Group, Managing Director Ye Haidong noted, “We have been working with NEXO for 10 years, during which time we have helped to establish the brand as an industry-standard in live music venues, clubs and hospitality venues in China. Now we look forward to working even more closely with NEXO to bring our customers even higher levels of sales and technical support.”
For Shanghai Haoyun Intelligent Technology Company Ltd, Director Jiyan Lu says, “Our association with NEXO goes back to the 1990s, and our customers in education, sports venues, public spaces and the performing arts continue to appreciate the performance and sound quality that NEXO brings to their projects.”
In Hong Kong, CosmoVision Managing Director Philip Yeung commented, “As a company specialising in audio-visual system design and integration, we’re excited about introducing our customers to NEXO, the sound systems deployed in so many successful immersive audio projects and installations around the world.”
“We’d like to welcome all three companies to the family of NEXO global distributors,” concluded Collyer. “We’re confident that these developments will deliver better access to NEXO technology and engineering support for sound professionals in China.”
