MSolutions, a leading supplier of AV extension products and test equipment, will broaden its presence across Australia through a new distribution partnership with Kordz Australia. The partnership will bring MSolutions’ most popular AV extenders and test solutions to more customers throughout the country, leveraging Kordz Australia’s strong relationships with Australia’s large community of systems integrators and AV/IT technicians.
The official Australian distributor of Kordz International’s range of cables and connectivity solutions, Kordz Australia, has gradually developed a distribution portfolio of complementary brands that helps them service customers with more complete solutions. Well-known in the high-end residential AV market, Kordz Australia also has a strong presence in the commercial space, further bolstered by strategic distribution partnerships with brands active in that market.
That activity has increased requests for certain products, notably HDMI and USB-C extenders, that streamline procurement needs for integrators as they design, install and verify AV systems for meeting and learning spaces. Upon surveying options and a fruitful meeting at ISE in Barcelona, Kordz Australia determined that MSolutions was the right brand to fulfil those needs.
Beyond distribution and warehousing, Kordz Australia will support MSolutions’ business growth through a range of professional services, including direct sales, marketing, and technical support initiatives for Australian customers. According to Managing Director Greg Parastatidis, these share one common theme: strong customer service, which he calls the company’s greatest strength.
“Everything we do has roots in providing exceptional customer service, and that reputation has been solidified through our work with the Australian AV integration community over time,” said Parastatidis. “Cables are an essential foundational piece of AV installations, and Kordz is globally recognized as a trusted brand and supplier of connectivity solutions. As we focus on building our business, we recognize the value of providing more complete solutions that address peripherals in the room through AV and USB-C extensions. Beyond offering reliable extenders to meet these requirements, MSolutions’ emphasis on product innovation and customer service aligns with how we conduct business.”
As a committed cable supplier, Kordz Australia was already aware of the power that MSolutions’ all-in-one AV test solutions for HDMI, HDBaseT, IP and USB bring to field technicians. “The MS-TestPro handheld device offers our customers unrivalled insight into modern video distribution through its ability to test, troubleshoot and verify the signal presence and cable integrity in AV environments and help installers make informed decisions that lead to a quick resolution.”
“As we bring the MSolutions brand to more regions worldwide, our primary focus is to work with partners that offer clear synergies with our business,” said Eliran Toren, CEO of MSolutions. “Beyond the clear synergies of our technologies, Kordz Australia’s reputation for assured product availability, quick delivery and helpful technical support make them the ideal partner for representing our brand and building our visibility in the Australian AV market.”
