India’s nightlife landscape continues to evolve with high-end venues demanding world-class sound solutions that complement their unique atmospheres. Two of the country’s most exciting new venues—GOYA in Vagator, Goa, and The Beer Cartel in Hyderabad—have raised the bar with state-of-the-art Martin Audio sound systems. Supplied and supported by VMT, Martin Audio’s authorised distributor in India, these installations seamlessly blend power and precision, delivering an immersive experience tailored for both DJ performances and live entertainment.
First up is GOYA, a premier lounge and nightclub in Goa, is renowned for its luxurious ambience and top-tier music programming. With a strong focus on hosting international DJs and live acts, the venue required a sound system capable of delivering deep bass, crystal-clear mids, and detailed highs while maintaining seamless integration across its dance and lounge spaces.
Sound Consultant Abhimanyu Chopra of Chopra Designs informs, “The installation at GOYA perfectly balances power and precision, creating an immersive sound experience throughout the venue. The system delivers exceptional clarity and impact, ensuring that every performance and set sounds exactly as intended.”
The installation team deployed Martin Audio TORUS T1215 constant curvature array loudspeakers to ensure even sound distribution throughout the venue. Supporting these were Martin Audio CDD15 and CDD12 coaxial differential dispersion speakers, providing controlled and accurate coverage. The system is powered by the Martin Audio iK42, a four-channel 20,000W Class D amplifier, with a DX0.6 network system controller ensuring optimised processing.
“The transformation in our venue’s sound is incredible. From the dance floor to the lounge, the clarity and impact are unmatched. The new system has elevated the entire club experience, and the response from our guests has been overwhelmingly positive,” said Rajan, Director of GOYA.
VMT’s Director, Jeff Mandot, highlighted the significance of the project, stating, “GOYA’s sound system delivers an unparalleled audio experience, ensuring every beat is felt with precision and power. The installation sets a new standard for nightlife venues. This project showcases the perfect fusion of technology and expertise.”
Meanwhile in Hyderabad, the vibrant nightlife scene has welcomed a new heavyweight in entertainment with the launch of Beer Cartel, a premier club and lounge that blends gourmet dining, craft beverages, and high-energy music within a stylishly curated space. Setting the venue apart is an audio experience built around Martin Audio’s renowned BlacklineX loudspeakers, ensuring both power and precision in every beat.
Situated in the heart of Hyderabad’s bustling business and entertainment district, Beer Cartel caters to professionals, music lovers, and socialites seeking an immersive sonic experience. With a reputation for hosting renowned DJs and live entertainment, the venue has quickly established itself as a must-visit destination for nightlife enthusiasts.
Understanding that an exceptional sound system is integral to crafting unforgettable nights, the venue owners sought a PA solution that could seamlessly transition from background music to high-energy club nights. The system needed to deliver pristine mids and highs alongside deep, controlled bass, catering to a diverse range of musical performances, from live acts to pulsating DJ sets.
To achieve this, the Martin Audio Blackline X15 was chosen for its superior vocal clarity, even dispersion, and robust performance.7 units of the X15 loudspeakers have been deployed across the venue, working in tandem with three Blackline X218 subwoofers, which provide the tight, punchy low-end necessary to fuel an immersive club atmosphere.
The sound system was designed and fine-tuned by Palagani Dushyant Reddy from White Noise, a seasoned professional with extensive experience in Martin Audio installations. “Delivering great sound in a venue like Beer Cartel requires more than just power — it requires control, precision, and the right tuning,” he remarked. “The new system has created an immersive audio environment that makes a real difference in how people experience music.”
Beer Cartel is the brainchild of owners Ashwanth Reddy K and Khaleel NMD, who recognised the significance of an exceptional audio setup in crafting a standout nightlife destination. “A great club experience isn’t just about great music, it’s about how the music is experienced,” said Khaleel. “The new sound system has enabled clear sound movement through our venue, delivering incredible depth and clarity, no matter where you stand. It creates a perfect balance between power and precision.”
Echoing this sentiment, Reddy added, “Sound is a crucial element in defining the atmosphere of any lounge or club, and with this installation, we have achieved an incredible balance of power and clarity. The system delivers a rich, immersive experience that enhances every performance and keeps our guests engaged throughout the night.”
