The first day of the HARMAN Professional Tour Summit 2024 kicked off on March 4th at the Gateway Theatre, in Singapore with an overwhelming attendance of more than 150 attendees including audio engineers, rental companies, event management companies, consultants and performance facilities managers.
Spanning over two days, the Tour Summit is the first event by HARMAN to focus on the Touring and Performance market in the Asia-Pacific region and was attended by HARMAN Professional’s Senior Leadership Committee, including President, Brian Divine and Senior Vice President for Product Development, Andy Flint. The event programme consisted of product overviews and demonstrations as well as presentations by the HARMAN Global Product Line Management Team leaders such as George Georgallis, Director for Performance Audio and Dale West, Senior Applications Engineer for Performance Audio.
Attendees were also briefed on success stories of music festivals like the MTV Video Music Awards, and concerts in 2023 by top tier artists such as Sam Smith, The Foo Fighters and K-Pop star Seong Si Kyung powered by JBL Professional and Martin Lighting tour products.
Apart from showcasing current line array and point source speakers from the JBL VTX-A and F-Series, powered by Crown Amplifiers, the JBL SRX900 Series of self-powered line arrays were presented along with lighting fixtures from the highly successful Martin Professional range. A number of new products were also showcased including the Martin MAC ONE and the JBL Venue Synthesis 3D prediction software; which was launched during the Integrated Systems Europe (ISE) trade show earlier this year.
The star of the show was the JBL Immersive Audio demonstration powered by FLUX:: SPAT Revolution. HARMAN recently acquired FLUX:: (December 2023) and this was the first time that JBL customers in APAC were able to experience the effect of combining FLUX:: with JBL loudspeakers. Attendees were treated to an immersive audio experience like no other in a session hosted by Hugo Larin, the Senior Business Development Director for FLUX::.
During the evenings, Tour Summit guests were treated to live music experiences delivered through installed JBL Tour sound systems at two of Singapore’s liveliest venues – Hero’s situated in the heart of Singapore’s Central Business District and the Tipsy Unicorn Beach Club on Sentosa island. At Hero’s, local band Gravity entertained the crowd with powerful vocals and an enigmatic performance, while the smooth grooves served up by Tipsy Unicorn’s in-house DJ kept audiences on their feet.
“The HARMAN Tour Summit was a resounding success with positive feedback from all attendees who experienced the live demonstrations of our state-of-the-art products and technologies. This event could not have been better timed given the current boom in the events and live music industry. The addition of FLUX:: into the HARMAN portfolio ensures that we can deliver truly immersive experiences for live events and fixed installations. We certainly expect to see the adoption of HARMAN Tour products continue to grow and to power more high-profile concerts and festivals in 2024,” said Amar Subash, Vice President and General Manager, HARMAN Professional APAC.
A video round-up of the highlights of the HARMAN Professional APAC Tour Summit 2024 can be found here: https://youtu.be/2QzxQZosCbk
