AV distribution major GreenSources is bearing a new look, and reaching out the industry with a new dynamism. This new look and dynamism is apparently in tune with the company’s new objectives and goals aimed at presenting the brand GreenSources in a new perspective and business vision.
The first sign of the new approach came out visible in the company’s presence at the recently concluded InfoComm India 2024 exhibition in Mumbai. The company’s booth on the show floor was not only larger – almost double the space it occupied at last year’s event – but also bore a totally new look; with booth architecture predominantly posing an aesthetic look even as it featured the company’s product ranges.
“We seriously focused on creating a very aesthetic look to our presence at the show,” informs Ankita Khetawat, Marketing Director and daughter of GreenSources supremo Swadesh Khetawat.
“We had been participating at the show for years now, but a very conventional, and modest way,” she recounts. “But we notice the times and business trends around us changing thick and fast, and turning demanding,” Ankita says, “it’s time we changed in tune with time.”
Apparently hinting that visual aspect plays an important role at the exhibitions, the company chose to have a ‘designer booth’ where architectural and aesthetic patterns play a major role in engaging the visitors with the products on demo. Thus made the entry of vinyl surfaces, wooden decks, diffused lighting, and large LED display at the centre, and the products posing elegantly as if interplaying with the design elements.
“It’s not just the design of the booth; it’s about the design of the whole business approach,” comes the assertion statement from the Company chief Swadesh Khetawat.
According to him, they needed to change in tune with the time- in term of business approach, aggression and diversification as well.
The biggest statement thus is diversification, and that into manufacturing.
“We do not intend to jump the gun straight,” cautions the GreenSoures chief. “We’re carefully evaluating the options. We may begin with – most likely – contract manufacturing, and then move in tune with time and demand.”
According to him, while the environment in the country isn’t fully conducive for direct manufacturing – owing to the material component procurement, import policy regimes etc – it does provide for some opportunities for entrepreneurial activism in manufacturing, and they are examining those options.
While there is no particular time-scale set for it, the company is certainly set for new objectives and goals. “You will certainly see some new branding of GreenSources by 2025 InfoComm India exhition,” Swadesh asserted.
As the young leadership takes over the reins, the dnamism and activism is sure to flow in to keep pace with the time, he observes.
