After relocating to a larger, more dynamic space last year, Midwich Asia proudly unveiled its much-anticipated Experience Centre. Showcasing the best from an impressive array of nearly 32 ever-growing technology brands, this centre is a testament to the company’s dedication to innovation and excellence. Meticulous attention to detail has been invested not only in the experience centre itself but also in the adjoining conference room, designed to exemplify top-tier conferencing solutions for boardrooms and collaborative spaces alike.
Eugene Yan, Regional Manager for SEA, encapsulates the essence of the Experience Centre, stating, “It serves as a tangible embodiment of the myriad possibilities offered by the brands we represent. Visitors have the invaluable opportunity to interact first-hand with our solutions, empowering them to make informed decisions.”
From solutions tailored for Broadcast & Streaming to those catering to the Education, Corporate, and Hospitality sectors, the Experience Centre offers a comprehensive glimpse into the future of technology. The conference room, a focal point of innovation, is equipped with state-of-the-art features, including Biamp’s ceiling microphones and speakers, Huddly cameras, and a CommBox interactive display. Noteworthy is the meticulous arrangement of connectivity options, seamlessly integrated to illustrate the cohesive functionality of the space.
Due to overwhelming demand, Midwich extended the event to three days, from April 24th to 26th, between 2 pm and 5 pm. The event attracted a diverse audience comprising system integrators, consultants, and resellers, with Mark Cummins, APAC Sales Director, expressing gratitude for the strong turnout. At the end of each day, one lucky Midwich customer walked away with a CommBox 65” S4 Interactive Display.
The Experience Centre stands as a testament to Midwich’s unwavering confidence and vision for the future. Despite the challenges posed by the COVID-19 pandemic, the company has demonstrated remarkable resilience, celebrating year-on-year growth as it enters its fourth year of operations.
“We pride ourselves on being a value-added distributor,” asserts Mark Cummins. Emphasizing collaboration over competition, the company focuses on cultivating trust and delivering tailored solutions to its partners and clients.
Eugene elaborates further on Midwich’s commitment to customer satisfaction, highlighting its role in guiding clients through complex project requirements. With dedicated account management, pre-sales technical support, and RMA assistance, Midwich ensures a seamless experience for its clientele.
Looking ahead, Midwich is poised for expansion, with plans to establish a stronger sales presence in Vietnam, the Philippines and Indonesia. Recognizing the importance of local expertise and engagement, the company emphasizes the significance of understanding regional nuances and cultural dynamics.
Beyond its primary function as a showcase, the Midwich Experience Centre serves as a hub for collaboration and innovation. In offering bespoke AV customer support, Mark emphasizes the willingness to also engage external brands to address clients’ diverse needs, reaffirming Midwich’s commitment to understanding the needs of their customers.
With a diverse and ever-growing portfolio of brands and the potential for further expansion, Midwich’s Experience Centre emerges as a cornerstone of technological advancement, offering invaluable insights to propel clients towards their objectives.
