One of Singapore’s leading retailers and wholesalers of quality musical instruments and professional audio equipment, City Music recently embarked on an exciting transformation journey, marked by a fresh corporate identity and a strategic relocation to enhance their client-centric approach.
The Challenge
As City Music moved to a new, state-of-the-art venue, the need to enhance the audio experience in online meetings became evident, both for the internal team and external participants, as platforms like Zoom, Microsoft Teams, and Google Meet grew in prevalence. It became clear to the music retailer that seamless and clear audio input and output are essential for creating a conducive and productive online meeting environment.
To tackle the challenge of inadequate sound quality in online meetings due to the lack of dedicated microphones for each participant, City Music sought an effective solution to deliver and receive crystal-clear audio, ensuring a seamless virtual meeting experience in the new era of remote collaboration.
The Solution
Shure technical experts along with engineers from Electronics & Engineering Pte Ltd (E&E) worked to better equip City Music’s new office to enhance their meeting experience. With the advantage of a blank slate, the new products seamlessly integrated into the office without any need for integration with previously installed audio devices.
The new, bigger meeting room required a scalable and flexible solution for its conferencing needs. Shure Stem Ecosystem was introduced to help address the challenges faced by the City Music team. With Stem Ecosystem, it not only provided the team with the freedom to customize the meeting room, but its no-programming approach saved both time and money.
An impressed Hoe Yeegn Lougn, Sales Director of City Music offered, “The different parts of the Stem Ecosystem helped elevate our audio experience during online meetings. Both the microphones and speaker system worked seamlessly to deliver optimum audio quality for participants on both ends of online meetings.”
Advantages
Shure Stem Ecosystem was designed to give in-house IT teams the freedom and flexibility to get their conference room audio up and running with ease. City Music has benefited greatly from the implemented solution, meeting all their video conferencing needs. Interlinked with the Stem Hub which acts as the brain of the operation, the installed Stem Table and Wall gave high quality conferencing through a combined 24 microphones performing real beamforming with an innovative downward-facing speaker giving amplified performance, along with the audio quality of a full range of speakers and subwoofers.
By leveraging the Stem Ecosystem, City Music has significantly improved their online meeting experience. The team now benefits from crisp audio output without the need for individual headsets, resulting in clearer sound for participants on the receiving end. Moreover, the system has eliminated the requirement for individual microphones during conferences while ensuring high-quality audio input for all team members involved. This seamless integration of advanced audio solutions has elevated City Music’s communication and collaboration, positioning them strongly in the evolving landscape of remote or hybrid meetings.
Commenting on the benefits of the Stem Ecosystem, Jayme Quah, Senior Sales Manager of Southeast Asia Shure said, “As the need for hybrid meeting environments continues to change, users are looking for scalable and flexible ways to create modern, BYOD conference rooms. Our most recent firmware updates further enhance Stem Ecosystem’s acoustic performance and make the installation process even more seamless.
City Music’s Hoe enthused, “It has really enabled more effective communication during online meetings as we sound clear in our delivery. What’s more, the setup looks clean and neat, adding to the ambience of our new office. It was simple to install, taking only about 30 minutes, and works great without any complicated setups.
In conclusion, Gerald Chew, Business Unit Head (Sales and Distribution) of Electronics & Engineering Pte Ltd remarked, “I am thrilled to share the latest milestone in our partnership with City Music – the successful installation of Shure’s cutting-edge Stem Ecosystem Conference system. We are confident this installation will not only elevate the audio experience but also enhance the overall ambience and functionality of the space.”
