On October 30, 2024, B-Ray Media Co., Ltd., based in Chengdu, China, and Singapore’s Greenwillow Creative Ventures signed an MOU at B-Ray Media’s Chengdu headquarters, signalling a powerful collaboration to transform the Chengdu Intangible Cultural Heritage Expo Park. This partnership aims to establish the park as a premier destination for large-scale concerts, festivals, international exhibitions, summits, and more.
Combining their strengths and expertise, both organizations plan to bring the park to life with diverse, high-impact cultural and entertainment experiences. B-Ray Media will leverage its extensive experience in media, exhibitions, advertising, marketing, and influential media networks to raise the park’s profile. Greenwillow Creative Ventures will bring international cultural and creative resources, introducing globally recognized projects to enrich the park’s offerings and enhance its appeal.
Zhang Tao, General Manager of B-Ray Media, shared, “Our collaboration is focused on maximizing the potential of the Chengdu Intangible Cultural Heritage Expo Park. Through digital innovation and the integration of top cultural and creative resources, we aim to upgrade the park’s cultural experience and create a dynamic ecosystem where business, culture, and technology meet. By blending tradition with modernity and sparking creativity with market forces, we aspire to make this park Chengdu’s leading cultural landmark and a magnet for new trends, contributing to Chengdu’s digital and economic growth.”
Theodore Chuang, Director of Greenwillow Creative Ventures, added, “Our vision is to position the Chengdu Intangible Cultural Heritage Expo Park as a global platform for culture, cuisine, film, media, sports, e-sports, and international music. We aim to foster an inclusive, vibrant environment that attracts global visitors and engages diverse communities.”
October 30 also saw a series of MOUs signed by companies from China, Taiwan, Hong Kong, and Singapore, all committed to bringing world-class events, exhibitions, and special projects to the park.
Upcoming Highlights
Asia’s Largest Live House
Leon Wang, Managing Director, ACME, announced plans for Asia’s largest Live House, designed to host concerts and high-profile events with a 6,000-person capacity, cutting-edge sound, lighting, and visual (SLV) technology to deliver unforgettable experiences.
Outdoor Mega Event Lawn and Festival Plaza
Equipped for large-scale concerts and festivals, the Outdoor Mega Event Lawn features tiered seating to accommodate up to 35,000 audience, top-notch SLV capabilities, and advanced security systems to ensure a safe and enjoyable experience. The Festival Plaza, a concrete-floored space with utilities, is ideal for car shows, F&B festivals, and sports gatherings. Richard Cheung, CEO of Event IMPACT Ltd, emphasised the flexibility of these spaces and his company’s intention to organise events in the space. Johnny Ong, COO of UnUsUaL Group, highlights that he is exploring with Constellar the possibility of bringing Singapore’s Beer Festival to Chengdu, among other projects.
XR World and Technical Academy
Paul, Managing Director, Comte Vision, states that XR World at the Expo Park will become Asia’s largest XR centre, covering 18,000 sqm, providing immersive AR and VR experiences and supporting up to 10 simultaneous events. The venue will also serve as a technical training academy to support the growth of the SLV industry.
International Ticketing Hub
Kevin Lee of Elite Star highlights that this will be the first ticketing centre in Asia to purchase tickets to international events and shows worldwide. The venue will also consist of a mega offline facility to cater to special ticket launches and the ability to handle large crowds.
Esports Hub and Hotel
This multi-purpose Esports Hub will host tournaments for a range of esports games, supported by advanced telecast-ready facilities for 2,000 attendees. The Esports hotel is designed for business travellers, leisure tourists, and esports enthusiasts who can enjoy gaming suites. The hotel will be complemented with an Esports Arena, MICE, and retail amenities.
Convention Centre
The Convention Centre is an ideal venue for international and local MICE Events. Richard Zhang of Infinity Project Management Ltd, the company providing consultancy services to Greenwillow Creative Ventures, highlights that the convention centre can accommodate up to 2,000 guests and is supported by break-out rooms featuring the latest SLV and rigging equipment to ensure a seamless experience for clients and guests.
International Food Street
Thomas Chiang, Managing Director of Dining Haus, announced “The Food Empire,” a vibrant food street offering 30% local and 70% international cuisine, complete with bars, entertainment, and an Event Plaza for product launches and cultural showcases.
Consortium Office and Co-working Space
The park’s co-working space will provide a dedicated hub for international companies to facilitate project investments, featuring meeting rooms, lounges, and community spaces.
Content Takes Centre Stage
The park will host year-round events to attract both local and international audiences. Ian Chin, Executive Director of Tremendous Entertainment, plans to bring international IP shows to engage children and family audiences for extended periods, from 30 to 180 days.
The “Superstar Quarter Mile Race” is also in the pipeline, a monthly charity event featuring superstars racing supercars along a 1.5km stretch within the park.
The revitalized Chengdu Intangible Cultural Heritage Expo Park promises a vibrant future as a cultural, creative, and entertainment powerhouse, driving innovation and enhancing Chengdu’s global appeal.
About B-Ray Media
B-Ray Media Co., Ltd is affiliated with Chengdu Media Group, listed on the Shanghai Stock Exchange in November 1995 (stock code SH600880). It is a large state-owned cultural media listed company in Chengdu. Party A and its affiliated enterprises focus on the media industry and the digital cultural and creative new economy, forming a new cultural and creative industry ecosystem with core formats including media and film, modern fashion, music and art, cultural tourism, exhibition advertising, education and consulting. They have rich experience in park management, event organization, advertising marketing, and conference and exhibition services.
About Greenwillow Creative Ventures Pte Ltd
Greenwillow Creative Ventures Pte Ltd is a collaboration between three highly recognized industry veterans to deliver unique leisure, entertainment and dining experiences to a broader audience. Key business areas are investment promotion, project planning, design and development, concept planning and providing events and shows to venues across key Asian cities.
For those who would like more details or are interested in being part of this project, do connect with Theodore Chuang, Greenwillow Creative Ventures Pte Ltd at theodorechuang@greenwillow.com.sg
