ARTE Museum, the internationally acclaimed immersive digital art venue produced by the world-class Korean digital design company d’strict, has officially opened its doors for the first time.
ARTE Museum Dubai invites guests to immerse themselves in a space of 30,000 square feet, showcasing works inspired by nature in its breath-taking exhibition ‘Eternal Nature’. This exhibition incorporates both the natural landscapes and the cultural backdrop of the city as new media artworks. Each of the 14 zones of the exhibition immerses audiences in works of stunning beauty and powerful elements of nature. Blending the lines between reality, fantasy, and hyper-reality by using digital technology, viewers find themselves at the base of towering waterfalls and strolling beaches as they admire the aurora borealis. As their journey through the galleries progresses, audiences are surrounded by blooming camellia flowers, undulating waves, and bioluminescent animals in the jungle, as well as thundering pink clouds.
“It is with great pleasure that we unveil ARTE Museum Dubai. Our paramount mission is to transport our audience into an awe-inspiring digital realm, meticulously crafted to awaken all their senses,” stated Sean Lee, the Chief Executive Officer of d’strict. ARTE Museum’s inaugural exhibition in the Middle East is going to become a must-visit experiential attraction for both tourists visiting Dubai and residents looking for cultural activities with their families.”
In 2022, d’strict signed a framework agreement designating Barco as the sole supplier of all the projectors for the company’s upcoming international digital art museum projects in the next four years. The deal, with a total value projected to exceed 15 million euros, includes a hardware delivery of three-chip and single-chip DLP laser projectors, access to Barco’s Insights Management Suite for global fleet management and a tailored high-standard service offering which is streamlined for all geographies. This Dubai installation powered by forty-seven G62-W9 projectors and twenty-nine UDM-4K22s marks a significant milestone ARTE Museum’s expansion.
“Through our partnership with d’strict, we’ve cultivated a robust alliance rooted in mutual trust and innovation,” expresses Ta Loong Gan, Executive Vice President Immersive Experiences at Barco. “Our commitment to providing superior technology and reliable service, coupled with d’strict’s visionary approach ensures that ARTE Museum offers a consistently breath-taking experience worldwide. Together, we ensure that every visitor, no matter where they are, can indulge in the awe-inspiring beauty of digital art.”
The holistic experience also includes accompanying scents crafted uniquely for each work and a soundscape created by Music Director Young-gyu Jang, a globally renowned composer with a stellar reputation for his award-winning work on the scores of more than 50 films and television shows including the critically acclaimed “Train to Busan” (2016) and “Mask Girl” (2023). Jang’s compositions are thoughtfully designed to seamlessly enhance the impact of each artwork.
The combination of sensory creativity and various media technologies, such as projection mapping, multi-image control, and sensor-based interaction system, provides an experience full of ingenuity and delight, the uncanny and the familiar. It is a new form of art space where the space itself becomes a work of art.
“ARTE Museum pushes the boundaries of innovation to the next level by blending art and technology into a unique digital canvas. Our objective is to trigger all the senses of our visitors to invite them into a uniquely immersive and lasting experience,” said Jin Lee, Vice President at d’strict as well as the Creative Director of ARTE Museum.
