AtlasIED is sharpening its focus on commercial audio growth with the appointment of Joey Palkowitch as Director of Commercial Audio Sales, a move that underscores the company’s continued investment in leadership and market expansion across high-growth verticals.
In his new role, Palkowitch will shape AtlasIED’s commercial audio sales strategy and drive market development across education, industrial, corporate, and hospitality environments. He will work closely with AtlasIED’s internal sales teams, independent manufacturer representatives, and channel partners to deepen relationships, expand market reach, and align sales execution with evolving customer needs.
Palkowitch brings more than a decade of experience growing commercial audio businesses across complex AV ecosystems. Known for building high-performing sales teams and leading strategic partner initiatives, he has held senior roles with leading manufacturers and distributors, working across the integrator, consultant, and end-user channels. His background positions him to translate real-world market insight into scalable go-to-market strategies.
A key focus of Palkowitch’s role will be strengthening the feedback loop between the field and AtlasIED’s product and engineering teams thus ensuring that new solutions directly address the practical challenges faced by integrators and consultants in live projects.
“We are proud to welcome Joey to the team,” said Michael Peveler, Vice President, Sales, AtlasIED. “His deep understanding of the commercial AV landscape, combined with a strong customer-first mindset, makes him an ideal fit as we continue to expand our portfolio and strengthen our presence in key markets.”
For Palkowitch, the move represents an opportunity to build on AtlasIED’s long-standing reputation in professional audio.
“I’m honored to be joining a company with such a strong reputation for quality and customer focus,” said Palkowitch, Director of Commercial Audio Sales, AtlasIED. “I’m looking forward to building on that foundation by strengthening relationships with our integrator and distribution partners and helping them grow their businesses with solutions they can trust.”
The appointment signals AtlasIED’s ongoing commitment to investing in experienced leadership as it pursues long-term growth and deeper engagement across the global commercial audio market.
